Marketing Cloud
Connect with Your Audience in Smarter, More Meaningful Ways, Leading to Real Results.
Connect with Your Audience in Smarter, More Meaningful Ways, Leading to Real Results.
The heart of every modern customer engagement lies in marketing. Marketing Cloud helps personalize marketing for your business using data through email, SMS, social media, and more. With seamless integration, automation, and high quality customer management, Marketing Cloud empowers marketers to deliver the right message at the right time across all channels.
As a certified Salesforce partner, Lava Protocols has experts in cloud technology, automation, and digital change to help you use Marketing Cloud effectively.
Design and optimize every interaction using intuitive journey-building tools that yield tangible results.
Create personalized emails, SMS, and ads that engage your audience at the right moment.
Save time and enhance performance with robust automation across all your marketing channels
Effortlessly integrate data from all your platforms to provide smarter and more consistent messaging.
Ever wonder how businesses are able to engage thousands of customers within a day? Look no further because we have the solution for you right here!
Salesforce Marketing Cloud is the modern day solution for all of your online business that assists businesses in connecting campaigns tailored for each customer at every touchpoint. It offers a suite of tools and services that enable marketers to create personalized customer experiences across various channels.
Marketing Cloud offers centralized analytics to help you collect and analyze customer data from all your campaigns in one place.
You can automate your marketing across different channels like email, SMS, social media, and ads. Ensuring your message reaches your customer wherever they are.
Get live updates on how your marketing is performing. This real-time tracking allows you to quickly adjust your campaigns if they aren’t working well, helping you improve results.
Customize your messages based on the latest customer information. Marketing Cloud uses AI to tailor content for every customer interaction, making each experience unique and relevant.
Support your clients throughout their entire journey. Marketing Cloud helps you manage customer lifecycles, reducing dropouts, boosting sales, and building lasting, profitable relationships.
Access Marketing Cloud from any desktop, laptop, or mobile device. This cloud solution lets you manage your marketing from anywhere without needing expensive hardware.
Our AgentForce customers include:
Customer 360 offers a holistic Customer Relationship Management (CRM) solution that integrates data from multiple sources for a more unified profile of each customer.
By delivering a seamless experience without any additional expenses, Salesforce Marketing Cloud offers centralized analytics to help you collect and analyze customer data all in one place.
Stay stress free by connecting data, AI, and processes on a single, secure platform. You’ll stay on top of your game by having a complete view of every customer, enabling personalized interactions and deeper engagement.
The integration of Sales Cloud and B2B Marketing Automation gives you that seamless account-based marketing (ABM) strategy. Get insight into any account progress with relevant content delivered in real time.
Connectors are leveraged to handle structured and unstructured data from various sources whilst also supporting data from emails, PDFs, audio, and video files- transforming them into actionable insights.
Your data is allowed access where it resides without moving or duplicating it. This reduces storage costs, minimizes risks, and enables faster action.
Salesforce Customer 360 offers 200+ connectors powered by Data Cloud or MuleSoft's Anypoint Exchange. This ensures smooth data integration from your favorite apps. Enhancing data connectivity and usability for all your business needs.
Lava Protocols transforms Service Cloud from a case management tool into an intelligent automation engine through our expertise in Flow Builder configuration and process orchestration. We design sophisticated workflows that automatically escalate VIP customer issues, trigger proactive outreach based on service patterns, and create dynamic knowledge management systems that evolve with your business needs. This level of process intelligence means your Malaysian operations can handle increased service volume without proportionally increasing headcount, while maintaining the personalized touch that drives customer loyalty.
Easily link Marketing Cloud with Sales Cloud, Service Cloud, and other tools to keep all your customer data in sync and accessible.
Use AI to support customers 24/7 with natural, human-like responses, fast issue resolution, and secure handovers to your team when needed.
Let AI handle lead engagement, answer questions, and set meetings — while helping your sales team improve with real-time feedback and training.
Guide shoppers, recommend products, and run better campaigns with AI that helps you reach the right people, at the right time, on the right channel
Connecting Salesforce Marketing Cloud makes it easy to keep all your customer data in one spot for better management and analysis.
The integration process between all applications becomes hassle free with us! Let our team guide you through and take care of the rest for you.
Marketing analytics is all about understanding what’s working (and what’s not) across your marketing channels like Emails, social media, ads, and your website. Paired with Salesforce Marketing Cloud, you can learn more about your customers and make smarter decisions that lead to better results.
Marketing Cloud Personalization helps brands deliver unique and personal touches by combining real-time data with AI. You can engage each customer with the right content, offers, or messages, no matter where they are in their journey.
Deliver uniquely tailored experiences across your website, mobile app, emails, and more.
Predict and deliver the next best action, message, or product using intelligent, behavior-driven insights using Agentforce.
Quickly test variations, analyze performance, and continuously optimize customer experiences using built-in analytics
Bring together data from your CRM, website, apps, and other platforms to build a real-time, 360° view of each customer.
Create consistent and meaningful experiences across every touchpoint from emails, SMS, social media, and chat.
Once your rules or AI models are in place, personalization runs automatically to adapt to each user without manual input.
With Marketing Cloud, you get powerful analytics that help you track behavior, measure performance, and spot trends as they happen. This gives you the confidence to make smarter decisions. Pair that with AI-driven personalization, you’re not just sending messages, you’re also delivering experiences that feel relevant and personal to every customer.
At Lava Protocols, we’ve seen firsthand how the right technology can unlock better performance and greater customer satisfaction. Marketing Cloud is our answer to today’s customer engagement challenges — using intelligent, connected marketing tools to help businesses stay ahead of the curve.
Salesforce Marketing Cloud automates repetitive marketing and communication tasks, freeing your team to focus on higher-impact, customer-centric work.
Whether you’re handling hundreds of leads or engaging thousands of customers daily, Salesforce Marketing Cloud scales with you — integrating seamlessly with your workflows to support real-time personalization and decision-making.
Leverage unified customer data to deliver relevant, timely messages across email, SMS, social media, and more — creating connected experiences that build loyalty.
By automating campaign management and customer engagement, Salesforce Marketing Cloud reduces manual work and overhead — helping your business drive more results with fewer resources.
From healthcare to retail to financial services, Salesforce Marketing Cloud offers industry-ready features and templates designed to align with your unique marketing goals and compliance needs.
Get in touch with Lava Protocols, a trusted Salesforce partner with over a decade of expertise in the cloud service industry globally and all across Southeast Asia. Let us be of service to you so you can elevate your business starting now!
Choosing Lava Protocols means partnering with a trusted leader in cloud solutions with over a decade of experience in advisory, implementation, and integration services.
We don't just offer technology — we understand customer service at its core, helping businesses transform the way they engage with customers.
Our success is built on:
Expertise and industry knowledge in specific industries allow us to recommend the best Salesforce edition and add-ons based on business needs, avoiding unnecessary costs.
Custom training programs are provided for staff to accelerate adoption and also provide additional tools like marketing automation, AI-based analytics, and third-party integrations that are not included in standard Salesforce packages.
Tailored implementation and customization services help match a company's specific needs to integrate Salesforce with existing legacy systems, third-party apps, or industry-specific tools to save time on setup.
Better support from our team providing localized, hands-on support with a faster response time.
We are confident in our ability to offer a cost-effective package for you to achieve the fastest return on investment without compromising features and service quality.
