Become A Staple In Every Shopping Cart.
![shopping cart](https://www.lavaprotocols.com/hubfs/hubspot%20(4).png)
Build brand loyalty with connected data.
Activate data to scale consumer personalization and maximize marketing spend productivity.
![2-2](https://www.lavaprotocols.com/hubfs/2-2.png)
Increase profitability with improved trade.
Maximize trade promotion intelligence and deploy program spend. Empower your reps to increase revenue.
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Achieve commercial excellence.
Perfect retail execution, boost field productivity, and maximize growth by using real-time data and intelligent tools.
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Unlock Perfect Retail Execution
Streamline planning, automate processes, and perfect store execution on one connected platform.
![young-businessmen-talking-in-office-2022-03-25-00-29-03-utc-min](https://www.lavaprotocols.com/hubfs/young-businessmen-talking-in-office-2022-03-25-00-29-03-utc-min.jpg)
Activate First-Party Data
Develop deeper consumer understanding to deliver personalized engagement and build brand loyalty.
![custella-image-3-1024x684](https://www.lavaprotocols.com/hubfs/Imported_Blog_Media/custella-image-3-1024x684.jpg)
Improve Trade Promotion Effectiveness
Plan efficiently, budget intelligently, and track effectively across all trade activity to maximize margins.
![two-young-black-women-reviewing-analytical-data-on-2022-01-19-00-10-18-utc-min](https://www.lavaprotocols.com/hubfs/two-young-black-women-reviewing-analytical-data-on-2022-01-19-00-10-18-utc-min.jpg)
How It Works
![Technology Road-mapping for Various Industries](https://www.lavaprotocols.com/hubfs/Lava_Protocols_September_2022/Images/icons8-multichannel-96.png)
Optimize Trade Planning
Manage promotion plans, allocate trade funds, and improve productivity with data from anywhere integrated into one platform.
![online-support](https://www.lavaprotocols.com/hubfs/Lava_Protocols_September_2022/Images/icons8-online-support-96.png)
Manage funds and budgets efficiently.
Gain clear visibility into trade budgets including live rate and dynamic funding. Set guardrails to increase ROI.
![process](https://www.lavaprotocols.com/hubfs/Lava_Protocols_September_2022/Images/icons8-process-96.png)
Measure effectiveness with real-time reporting.
Understand trade spend effectiveness with real-time reporting and analytics. Integrate data from enterprise resource planning and scan databases to improve your promotion efficiency.
![office-phone](https://www.lavaprotocols.com/hubfs/Lava_Protocols_September_2022/Images/icons8-office-phone-96.png)
Streamline claims management.
Easily reconcile claims and deductions while simplifying settlements.
What's Included
- Consumer Goods Cloud helps you streamline account planning, manage trade promotion, and optimize field execution so you can deliver connected customer experiences to drive growth.
- Consumer Goods Cloud Intelligence helps your field sales team to identify opportunities to expand product offerings on the shelf using integrated analytics.
- MuleSoft Anypoint Platform lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations.
Some of Our Happy Customers
![mavcom](https://www.lavaprotocols.com/hubfs/Untitled%20design%20(53).png)
![sunway university](https://www.lavaprotocols.com/hubfs/Untitled%20design%20(39).png)
![generali](https://www.lavaprotocols.com/hubfs/Untitled%20design%20(56).png)
![sarawak energy](https://www.lavaprotocols.com/hubfs/Untitled%20design%20(54).png)
Do You Have These Questions?
![Questions](https://www.lavaprotocols.com/hubfs/Lava_Protocols_September_2022/Images/marketing-icon.png)
- How Do I Manage My Field Sales Team?
- How Do I Optimize Retail Shelf Space?
- How Do I Keep Track Of Promotion Compliance?
- How Do I Keep Track of Calls And Sales KPI?
- How Do I Automatically Map All Store Visits For the Day?
- How Do I Share Promos With Selected Vendors?
- How Can I Pull Analytics And Reports For All My Operations With Ease?
Contact Us Below To Get Your Answers!
Request a free live demo!
Start Your Success Story
We have helped some of the biggest names across the Asia Pacific industry build solutions powered by cloud applications and platforms.