By Roger Solin Your New Year’s resolution might include reading more books, spending more time with family and friends, or even getting in shape. Resolutions aren’t just something we do in our personal lives – reflection and forward planning also comes in handy in the business world. And if you have Salesforce, this means looking […]
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Online retailers have become experts in tailoring consumer experiences, building stronger relationships with customers, and launching targeted ad campaigns by collecting data. Yet marketers and online retailers still struggle to prove ROI of their advertising campaigns and to know how to leverage the data about their customers in meaningful ways. We’ll show you one company that’s […]
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The startup world has one huge benefit in that they are nimble and able to move quickly. But as they grow bigger, that nimbleness and ability to move quickly becomes harder. Over here in BFM, I’ve seen how we have grown from a staff of 10 people to 60. So trust me, it’s […]
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Colin Nanka is the Senior Director of Enablement for commercial sales at Salesforce
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When Salesforce made the switch from Salesforce Classic to Salesforce Lightning, several things changed.
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What does location intelligence have got to do with your food delivery and grocery shopping experience? Click the link to read more.
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Marketing automation might not sound like a productivity tool but at it’s heart, productivity is central to its functionality.
Read More![[Infographic] Why Businesses Are Failing Their Customers](https://www.lavaprotocols.com/the-cloud-blog/wp-content/uploads/2024/10/Why-Businesses-Are-Failing-Customers-cropped-600x437.png)
A recent research exposes significant and surprising gaps between customer preferences and reality – and it’s all related to CRM or a lack of it.
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If you think this geospatial technology is a facade, think again. Here’s how location intelligence can help improve your business insights.
Read MorePeople are more than a demographic or persona, and the customer journeys you develop should cater to them on a deeper level than branding them a “soccer mom,” “young professional,” or “C-suite executive.” But how do you create a journey for Gary, who watches product review videos on his ride to work and only engages […]
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