Data generated from IoT devices creates a foundation for building engaging predictive services. Then, you’ve got to determine how to act on that data.
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Research shows that when companies align sales and marketing data, they see an increase in conversion rates. What does that look like in real life?
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Using crowdsourced GPS data, local officials can be alerted of reports from drivers on traffic jams, accidents, warnings about possible hazards, etc.
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Aside from tech companies, there’s a huge shift towards digital subscriptions in media companies such as Netflix and Pandora. However, this shift means greater demands and requirements on tools and support teams.
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The average employee uses 36 cloud services at work to collaborate or share files. That’s more apps than hours in a day! Check out how you can collaborate with your colleagues with the new G Suite integrations.
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Google and Salesforce have joint forces to integrate their products. Marketers can now have access to better insights on customers, understand them better, and build a better customer experience.
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With open data and location intelligence, local government agencies are now able to conduct smart city projects to resolve transportation and infrastructure issues, and also social issues, to name a few.
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Google Trends has been giving journalists everywhere an insight into search trends across the world. With these new features, journalists can take their storytelling to another level.
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Ever have a family member or friend borrow your phone, and then see that they’ve used up a lot more data than you expected? Try this app to save your mobile data.
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Customer experience is now just as important as price. Effective customer service teams are actively embracing these trends to create an outstanding customer experience, bring in more revenue, and create repeat customers.
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