Customer experience (CX), customer journey, and personalization – these are no longer factors which are important to marketers alone.
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IT may not traditionally rank at the top of the list when you think about customer-facing departments throughout the business. But perhaps it should.
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Companies all around the world are investing in Online Marketing but are you sure you are investing in the right platform.
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Digital marketers constantly have to find new ways to make sure their digital marketing campaigns are reaching the right people
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The video gaming industry is estimated to increase by $7.8 Billion to $108.9 Billion by the end of 2017 and CRM is a big contributing factor to this growth.
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Most SMEs consider marketing automation as a nice-to-have tool that isn’t necessary until perhaps they’ve grown to a much larger size
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Maintaining the same level of engagement gets harder as your company grows larger. Salesforce Community is one such platform that tackles this problem.
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The culture practiced during the initial stages of a tech startup forms the backbone of its company in later years. For a product company, it’s about…
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Running a business efficiently is crucial when it comes to minimizing expenditure while making full use of the resources at hand.
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Ever wondered what’s it like for a women to work in a tech industry? Wonder no more as Lava’s Director of Digital Solutions..
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