![[Infographic] Why Businesses Are Failing Their Customers](https://www.lavaprotocols.com/the-cloud-blog/wp-content/uploads/2024/10/Why-Businesses-Are-Failing-Customers-cropped-600x437.png)
A recent research exposes significant and surprising gaps between customer preferences and reality – and it’s all related to CRM or a lack of it.
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If you think this geospatial technology is a facade, think again. Here’s how location intelligence can help improve your business insights.
Read MorePeople are more than a demographic or persona, and the customer journeys you develop should cater to them on a deeper level than branding them a “soccer mom,” “young professional,” or “C-suite executive.” But how do you create a journey for Gary, who watches product review videos on his ride to work and only engages […]
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Customer experience (CX), customer journey, and personalization – these are no longer factors which are important to marketers alone.
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Digital marketers constantly have to find new ways to make sure their digital marketing campaigns are reaching the right people
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The video gaming industry is estimated to increase by $7.8 Billion to $108.9 Billion by the end of 2017 and CRM is a big contributing factor to this growth.
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Most SMEs consider marketing automation as a nice-to-have tool that isn’t necessary until perhaps they’ve grown to a much larger size
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The culture practiced during the initial stages of a tech startup forms the backbone of its company in later years. For a product company, it’s about…
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Running a business efficiently is crucial when it comes to minimizing expenditure while making full use of the resources at hand.
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More and more companies are leaving behind the mindset that location intelligence is just a fancy tool to have and embraced the fact that it has real value.
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