by Gerhard Eschelbeck, Vice President of Security & Privacy, Google From collaboration tools that accelerate productivity, to platforms that spur innovation, to AI-powered tools that drive better customer insights, the cloud is increasingly where we turn to transform businesses. It’s also where an increasing number of enterprises are turning to help protect their data and […]
Read More
by Ruthie Miller, Salesforce It’s probably not surprising that based on our “State of the Connected Customer” report, 58% of consumers and 77% of business buyers say technology has significantly changed their expectations of how companies should interact with them. After all, technology has reshaped our world over the past decade. But can small businesses compete […]
Read More
by Scott Edmonds, Salesforce Consumer are constantly evolving but what about marketers? They’re wishing consumers would slow down a bit because change can be expensive. Most marketers are still crawling across the “digital transformation” finish line–they’ve only just implemented mobile friendly sites, personalization, and marketing automation. But today, email is still king – it’s a […]
Read More
Here’s How Businesses Target Customers Using Marketing Automation. This is an all too familiar situation – you really needed to get something but just didn’t have
Read More
by Devon Hopkins From Reddit to the New York Times, data scientists are in hot demand. Many want to break into the field, but the available career advice can be overwhelming: Which coding languages should you know? Do you have to be an expert in machine learning? Is it better to beef up on your […]
Read More
Online retailers have become experts in tailoring consumer experiences, building stronger relationships with customers, and launching targeted ad campaigns by collecting data. Yet marketers and online retailers still struggle to prove ROI of their advertising campaigns and to know how to leverage the data about their customers in meaningful ways. We’ll show you one company that’s […]
Read More
The startup world has one huge benefit in that they are nimble and able to move quickly. But as they grow bigger, that nimbleness and ability to move quickly becomes harder. Over here in BFM, I’ve seen how we have grown from a staff of 10 people to 60. So trust me, it’s […]
Read More
Colin Nanka is the Senior Director of Enablement for commercial sales at Salesforce
Read More
What does location intelligence have got to do with your food delivery and grocery shopping experience? Click the link to read more.
Read More
Marketing automation might not sound like a productivity tool but at it’s heart, productivity is central to its functionality.
Read More