Many companies have partners that control the actual experience with customers. Therefore, it is key that brands manage their channel partners’ experience.

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Email Marketing: A Study in What Not to Do

by  Skyler Holobach Recently, I took my car to the dealership to get my window fixed. As part of this transaction, I gave my email address to be contacted with a price quote and get updates about where my car is in the maintenance process. Okay, cool, I’m completely fine with that. What I was […]

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