By Prethiba Esvary, Marketing and Communications Executive, Lava Protocols How many of you have friends/ family members who sell insurance on the side? I’m pretty sure a lot of you do. Almost anyone can sell insurance these days. All you need is an SPM qualification, a pass on the pre-contractual exam, and attend X […]
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You may not realise this but our lives today are very much dependent on devices which use machine learning. So, having a conversation with a tech junkie even though you’re not a techy person yourself shouldn’t be a problem. :)We’ve drilled down the basics of machine learning into 5 points. Enjoy reading!
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In a survey we conducted, 94.3% of respondents said they have a preference for online forms and 91.3% expressed an interest for Malaysia to go paperless.
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This company helps to maintain/ upgrade cellular towers. They had an issue where data was coming in from various channels and stakeholders, and there was A LOT of manual work involved.
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Lava Protocols conducted a mini survey to understand what put people off about the process of filling up forms. This is what we found…
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On average, retailers use 39 disparate systems to manage consumer engagement. That’s a lot of technology — and a lot of potential for crossed wires.
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Today, consumers demand more relevant, personalised experiences. This is why data-driven advertising strategies are key to increasing leads.
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iPhone, Ferrari, Salesforce. These are all premium products. If you’re not maximising the features of these products, you’re not getting a high ROI.
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We all know what it’s like when a project has failed. Similarly, we don’t want a failed CRM system. Here’s what you need to consider before getting a CRM system.
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There are many reasons for a CRM project failure. Based on our experience working with clients from various sectors, we discovered some common CRM issues.
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