With New Security and Intelligent Features, T...

David Thacker, VP Product Management, G Suite   Since the beginning, our aim with G Suite has been to help companies transform the way they work with our suite of cloud-based collaboration and productivity apps. Today we’re announcing major updates to help the more than 4 million paying businesses that use G Suite work safer, smarter […]

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Why Collaborative Selling Is Key to Unlocking...

by Tiffani Bova A salesperson rarely does it all on his or her own. While one individual tends to be the singular face to the customer, there’s often a lot of collaboration going on behind the scenes. Whether working with the finance department on pricing, marketing on leads, pre-sales engineers on designing solutions, or legal […]

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5 Marketing Automation Myths that are Holding...

by Elisa Silverman The lure of marketing automation is clear: companies could increase sales productivity by 14.5 percent while reducing marketing overhead by 12.2 percent. That’s tempting for both marketers and their managers who realize marketing automation – properly implemented – can have extraordinarily positive impact on revenue and efficiency, yet the statistics on marketing […]

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How the Fourth Industrial Revolution is Reinv...

Zvika Krieger co-leads the World Economic Forum’s Center for the Fourth Industrial Revolution in San Francisco, where he works with governments, companies, civil society, and other stakeholders from around the world to accelerate the adoption of new technologies in ways that serve the global public interest. In this interview between Salesforce and Krieger, the latter […]

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ICYMI in April: here’s what happened in G S...

by Danielle Hertz, G Suite Blog Editor You might’ve seen the news. Gmail got a makeover. Gmail’s new user interface was designed to help businesses accomplish more, in less time, from one spot. New tools like confidential mode can help you protect sensitive information in emails by setting up expiration dates or even revoking messages […]

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Email Marketing: A Study in What Not to Do

by  Skyler Holobach Recently, I took my car to the dealership to get my window fixed. As part of this transaction, I gave my email address to be contacted with a price quote and get updates about where my car is in the maintenance process. Okay, cool, I’m completely fine with that. What I was […]

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New Ways To Secure Businesses In The Cloud

by Gerhard Eschelbeck, Vice President of Security & Privacy, Google From collaboration tools that accelerate productivity, to platforms that spur innovation, to AI-powered tools that drive better customer insights, the cloud is increasingly where we turn to transform businesses. It’s also where an increasing number of enterprises are turning to help protect their data and […]

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Infographic: Technology Trends Shaping Small ...

by Ruthie Miller, Salesforce It’s probably not surprising that based on our “State of the Connected Customer” report,  58% of consumers and 77% of business buyers say technology has significantly changed their expectations of how companies should interact with them. After all, technology has reshaped our world over the past decade. But can small businesses compete […]

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Google Geo Solutions can Help In Anti-haze Ef...

By Linda Archibald Cloud-based solutions provider Lava Protocols Sdn Bhd, now the authorised master reseller of Google Geo suite solutions, says its product could help with early detection of forest fires that has caused pollution in Malaysia over the past week. The company, which announced it will bring Google Maps and Google Earth to businesses […]

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What are Consumers Doing on their Smartphones...

by Scott Edmonds, Salesforce Consumer are constantly evolving but what about marketers? They’re wishing consumers would slow down a bit because change can be expensive. Most marketers are still crawling across the “digital transformation” finish line–they’ve only just implemented mobile friendly sites, personalization, and marketing automation. But today, email is still king – it’s a […]

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