We have entered a new era of business and marketing where small business owners are giving competition to big businesses
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You do not have to be a multi million dollar enterprise to have your data collected, stored, and analysed
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To provide seamless customer services, you must collect data at every step of your customer journey
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What does location intelligence have got to do with your food delivery and grocery shopping experience? Click the link to read more.
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Marketing automation might not sound like a productivity tool but at it’s heart, productivity is central to its functionality.
Read More![[Infographic] Why Businesses Are Failing Their Customers](https://www.lavaprotocols.com/the-cloud-blog/wp-content/uploads/2024/10/Why-Businesses-Are-Failing-Customers-cropped-600x437.png)
A recent research exposes significant and surprising gaps between customer preferences and reality – and it’s all related to CRM or a lack of it.
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If you think this geospatial technology is a facade, think again. Here’s how location intelligence can help improve your business insights.
Read MorePeople are more than a demographic or persona, and the customer journeys you develop should cater to them on a deeper level than branding them a “soccer mom,” “young professional,” or “C-suite executive.” But how do you create a journey for Gary, who watches product review videos on his ride to work and only engages […]
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Customer experience (CX), customer journey, and personalization – these are no longer factors which are important to marketers alone.
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IT may not traditionally rank at the top of the list when you think about customer-facing departments throughout the business. But perhaps it should.
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Companies all around the world are investing in Online Marketing but are you sure you are investing in the right platform.
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Digital marketers constantly have to find new ways to make sure their digital marketing campaigns are reaching the right people
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The video gaming industry is estimated to increase by $7.8 Billion to $108.9 Billion by the end of 2017 and CRM is a big contributing factor to this growth.
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