by Gerhard Eschelbeck, Vice President of Security & Privacy, Google From collaboration tools that accelerate productivity, to platforms that spur innovation, to AI-powered tools that drive better customer insights, the cloud is increasingly where we turn to transform businesses. It’s also where an increasing number of enterprises are turning to help protect their data and […]

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by Ruthie Miller, Salesforce It’s probably not surprising that based on our “State of the Connected Customer” report,  58% of consumers and 77% of business buyers say technology has significantly changed their expectations of how companies should interact with them. After all, technology has reshaped our world over the past decade. But can small businesses compete […]

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By Linda Archibald Cloud-based solutions provider Lava Protocols Sdn Bhd, now the authorised master reseller of Google Geo suite solutions, says its product could help with early detection of forest fires that has caused pollution in Malaysia over the past week. The company, which announced it will bring Google Maps and Google Earth to businesses […]

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by Scott Edmonds, Salesforce Consumer are constantly evolving but what about marketers? They’re wishing consumers would slow down a bit because change can be expensive. Most marketers are still crawling across the “digital transformation” finish line–they’ve only just implemented mobile friendly sites, personalization, and marketing automation. But today, email is still king – it’s a […]

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Here’s How Businesses Target Customers Using Marketing Automation. This is an all too familiar situation – you really needed to get something but just didn’t have

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by Devon Hopkins From Reddit to the New York Times, data scientists are in hot demand. Many want to break into the field, but the available career advice can be overwhelming: Which coding languages should you know? Do you have to be an expert in machine learning? Is it better to beef up on your […]

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By Jeff Drimak, Customer Engagement Advocate & Contact Center Technology Expert at Salesforce I’ve been working in customer service and contact center technology for 20 years (six of it at Salesforce). Our customers (rightfully) always ask the same question: “How can I get more out of my Service Cloud investment?” This question is especially important […]

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By Johannes Tio, Marcomm Intern Maxis recently launched a short video ad for CNY this year. The chuckle inducing video is actually an interview with Ah Huat, a dancing lion, about how he’s had to bring prosperity to countless people in various places for the past 40 years. Every year he has to go through […]

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A 3rd grade teacher from Kansas worked with his students to compose a tweet, to map social media engagement as the message spread. Read what happened next.

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by Skyler Holobach Let’s say you’re happily living alone in your marketing automation tool and suddenly your significant other (a.k.a partner company) wants to marry you, take your name, and move in. How do you handle the logistics around that? STEP 1. WHAT DO WE HAVE? Take stock of what the other company has. Do you […]

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