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Empowering Businesses Through Cloud Transformation: A Comprehensive Guide by Lava Protocols

We have entered a new era of business and marketing where small business owners are giving competition to big businesses

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Digital-First Mindset for Business Growth

You do not have to be a multi million dollar enterprise to have your data collected, stored, and analysed

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Take Your Financial Services to the Next Level with Salesforce

To provide seamless customer services, you must collect data at every step of your customer journey

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Take Your Financial Services to the Next Level with Salesforce
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Introducing the Supercharged Sales Cloud Eins...

by Adam Blitzer Ask any rep what their favourite part of the day is and chances are that their answers won’t involve the words “logging” or “data.” Ask managers what they really want from their sales teams and I bet you that they’ll ask for more visibility into what their reps are doing, and for their […]

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Cloud Identity: Allowing You to Manage Users,...

Business users today need quick access to business apps so that they can work anywhere and any time. That being said, IT administrators face the challenge of staying on top of an ever-evolving ecosystem of users, apps and devices. The solution?

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Mobile Data 101: Challenges and Best Practice...

Written by Steve Isaac When seeking a deeper understanding of behavioral patterns and trends among customers, citizens, and cities, mobile data is a powerful tool. With the global proliferation of the GPS enabled smartphone, we have a clearer picture of where people go, what they do, and why they do it than ever before. This […]

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5 Copy Editing Tips Every Content Marketer Ne...

by Devon McGinnis They say that if you read all of Wikipedia’s English web pages it would take 17 years. If you’re part of a content marketing team, you are competing with infinite content in a world of shrinking attention spans. But you already know that struggle, because you likely obsess about bounce rate, time spent […]

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With New Security and Intelligent Features, T...

David Thacker, VP Product Management, G Suite   Since the beginning, our aim with G Suite has been to help companies transform the way they work with our suite of cloud-based collaboration and productivity apps. Today we’re announcing major updates to help the more than 4 million paying businesses that use G Suite work safer, smarter […]

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Why Collaborative Selling Is Key to Unlocking...

by Tiffani Bova A salesperson rarely does it all on his or her own. While one individual tends to be the singular face to the customer, there’s often a lot of collaboration going on behind the scenes. Whether working with the finance department on pricing, marketing on leads, pre-sales engineers on designing solutions, or legal […]

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5 Marketing Automation Myths that are Holding...

by Elisa Silverman The lure of marketing automation is clear: companies could increase sales productivity by 14.5 percent while reducing marketing overhead by 12.2 percent. That’s tempting for both marketers and their managers who realize marketing automation – properly implemented – can have extraordinarily positive impact on revenue and efficiency, yet the statistics on marketing […]

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How the Fourth Industrial Revolution is Reinv...

Zvika Krieger co-leads the World Economic Forum’s Center for the Fourth Industrial Revolution in San Francisco, where he works with governments, companies, civil society, and other stakeholders from around the world to accelerate the adoption of new technologies in ways that serve the global public interest. In this interview between Salesforce and Krieger, the latter […]

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ICYMI in April: here’s what happened in G S...

by Danielle Hertz, G Suite Blog Editor You might’ve seen the news. Gmail got a makeover. Gmail’s new user interface was designed to help businesses accomplish more, in less time, from one spot. New tools like confidential mode can help you protect sensitive information in emails by setting up expiration dates or even revoking messages […]

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Email Marketing: A Study in What Not to Do

by  Skyler Holobach Recently, I took my car to the dealership to get my window fixed. As part of this transaction, I gave my email address to be contacted with a price quote and get updates about where my car is in the maintenance process. Okay, cool, I’m completely fine with that. What I was […]

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