We have entered a new era of business and marketing where small business owners are giving competition to big businesses
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You do not have to be a multi million dollar enterprise to have your data collected, stored, and analysed
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To provide seamless customer services, you must collect data at every step of your customer journey
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Google and Salesforce have joint forces to integrate their products. Marketers can now have access to better insights on customers, understand them better, and build a better customer experience.
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With open data and location intelligence, local government agencies are now able to conduct smart city projects to resolve transportation and infrastructure issues, and also social issues, to name a few.
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Google Trends has been giving journalists everywhere an insight into search trends across the world. With these new features, journalists can take their storytelling to another level.
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Ever have a family member or friend borrow your phone, and then see that they’ve used up a lot more data than you expected? Try this app to save your mobile data.
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Customer experience is now just as important as price. Effective customer service teams are actively embracing these trends to create an outstanding customer experience, bring in more revenue, and create repeat customers.
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Location intelligence in retail and real estate will be able to help businesses better understand where, when, and how customers are spending their money.
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Since 2015, we have been working with our incredible partners, Indian Railways and RailTel, to bring public and free Wi-Fi to India’s railway stations, empowering people to take new online journeys.
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If you are a content creator or manager in today’s world, you must be able to bring about customer renewals and upsells, and drive new customer acquisitions through brand engagement. Otherwise, your job will be automated.
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The secret weapon, I’ve discovered, in making sure a growing business can make their numbers is this: Aligned strategy. The challenge is using all the available information and data you have to target the right audience at the right time.
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Imagine walking into your favourite store and receiving an alert with a coupon for an often-bought product. Or pulling up an indoor map of the store and being led right to the products on your shopping list.
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