Some of the advantages of implementing AI in marketing are the ability to improve overall accurancy and automation of manual and mundane tasks.

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Geo-Interactive technology allows users anywhere to send and receive geographical information. Just imagine the benefits of this in times of crisis!

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By Scott Wilson, Founder and CEO of thatsoftwareguy.com, an independent e-commerce software company that uses Salesforce Essentials, Salesforce’s CRM built for small business. A lot of things in life “just happen.” Some call it a coincidence. To me, it’s meant to be. My journey as an entrepreneur – along with my journey discovering Salesforce – were exactly that.   […]

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When a customer buys your product, you’re in the driver’s seat to turn them into a loyal customer and lifelong brand ambassador.

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Engagement and behavioural data from your campaigns gives useful information about your prospects. Businesses today need to also leverage prospect feedback to know exactly what they want.

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As citizens increasingly use digital technologies in their daily lives, the public sector needs to undergo a digital transformation in order to meet their needs. 

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Technological breakthroughs present an opportunity to improve people’s lives, and we need to embrace each of those opportunities.

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Today, one of the biggest challenges faced by marketers who are beginning to ramp up for peak season is email deliverability.

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With the rise of e-commerce, brick and mortar retailers must adopt an omnichannel marketing strategy and incorporate location intelligence.

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We all waste time at work. Luckily, G Suite can help you accomplish more at work, quicker. Here’s how you can avoid wasting time at work.

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