Cloud Horizon – Ep.1 – What is a CRM System?

In this video, we give a high-level overview of what a CRM system is and what benefits it can bring to an organisation or business.

More on what a CRM system is can be found here. And if you’d like to know what’s the best CRM system for your business, email us at or call us at 03-7885 9720.

Lava is a cloud solutions provider and an authorised Salesforce Partner in Malaysia. We have more than a decade of experience in cloud solutions which includes marketing automation, CRM implementation, change management, and consultation. We pride ourselves in not just being a CRM partner but in also understanding the needs of our customers and taking their business to the next level.

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