Have You Thought Of Using Salesforce For Crisis Management?

By Swatil Binte Mahmud, Blogger, Lava Protocols

Salesforce is a customer relationship management (CRM) solution that brings companies and customers together. It is one integrated CRM platform that gives all your departments including marketing, sales, commerce, and service — a single, shared view of every customer.


Salesforce is the innovative company behind world’s #1 CRM platform that employees can access entirely over the Internet — there’s no infrastructure to buy, set up, or manage — you just log in and get to work.


But why should you use Salesforce for crisis management or during a pandemic? Keep reading to discover why Salesforce is a good fit for you.


Uber-fication of CRM:

The Uber app has changed people’s entire perception of what a taxi service is. Along the way, it has also changed the way people think about technology. The Uber-fication of taxis has shifted people’s expectations of the businesses and services they use, and they have embraced it. Shopping, eating, going from one place to another, businesses, everything has changed. Embracing shifts in technology and trends in customer behaviour lead to future growth and to gaining customers. One of the effective ways of doing that is by having Salesforce as your CRM software. This is how you can set yourself apart from your competition. The COVID-19 pandemic has forced a large part of the working force worldwide to shift to a work-from-home model. This has only been made possible because of technology and how organizations have embraced digital forms of crisis management over the years. The world has gone digital and so should you.


Work-from-home Culture:

Remote work or work-from-home has been on the rise for some years now in many countries and companies. Some companies even offer remote work as a benefit to employees to achieve a better work-life balance. And today, millions of people around the world have started working from home because of the COVID-19 outbreak. This means that they work remotely and conduct day-to-day business activities using electronic means of communication. This transition has saved certain industries from imminent doom and has resulted in a positive move for employees and productivity. Now, remember the work-from-home model will only lead to success if your company adopts and adapts the technology needed for it. Software, such as Salesforce, puts you, your employees, and your customers in one big space without having to physically be there.



Stay efficient during a pandemic:

Many countries are practicing mandated social distancing which can lead to a massive disaster in terms of the world economy. Businesses and factories have been shut down, and thousands of people have been sent to practice work from home. We have been using simple technological tools and the internet for a long time for communication. But now more than ever, we need to depend on advanced technology to get our work done. People can stay in the safety of their homes and still contact and respond to clients with the help of Salesforce. Salesforce began with the idea of transforming our day-to-day business activities by making it digital. The same idea can be applied to businesses during this pandemic, where people must depend on technology to get any work done. Small businesses to big shots to government agencies such as embassy’s now have Salesforce and they are continuing to be functional even during a pandemic.


Disaster and crisis response:

Crisis Management is always a tremendous shock and companies usually make it big or break into pieces after it hits them. This is when you will reap the true benefits of having a CRM software like Salesforce. Salesforce will help you to act faster as it already has your customer information and interactions stored in one place. It will help you in making insightful decisions faster, and from anywhere with the most updated information. It will drive customer engagement by automating and personalising your email marketing at scale, and help you deliver exceptional online experiences by connecting them to marketing, sales, and service. And you will be able to provide a 24/7 customer support team to help all users from Small business to Enterprises.


COVID-19 may have permanently or temporally changed the way many of us work. But change has occurred, and workplace dynamic is bound to face more changes in the foreseeable future. At present, our priority is to ensure as many people as possible are using work from home model as it is a necessary response to this terrible crisis. In the post-pandemic world, work from home system will stay with us as a popular practice. Working from home can improve work satisfaction, raise employee productivity, reduce harmful emissions, and make work accessible for people with disabilities. Salesforce remains relevant and adaptable to meet these contemporary workplace dynamics.



Lava Protocols is an authorized Salesforce PartnerNeed a CRM Platform? Drop us an email to schedule your demo: hello@lavaprotocols.com.

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