How do you think B2C and B2B businesses reach out to their consumers out there? Technology and a great digital marketing strategy are some of the key elements.
Nurhafiz Abdul Hamid, Creative Director, and Aishath Inaya, Chief Technical Director of Lava Media discuss digital marketing and where we are with it in today’s market on BFM’s Tech Talk.
Some of the things they discuss include:
- What is digital marketing
- The importance of marketing automation tools
- Having digital influencers (bloggers, etc.)
- Personalization to reach consumers
Lava Media was a digital media agency based in Malaysia and also a subsidiary of Lava Protocols. The agency focused on all things related to digital marketing, branding, marketing automation, SEO, Adwords and more.