If you’re still stuck in Salesforce Classic, then this article is for you. We present to you 5 reasons why you ought to upgrade to Salesforce Lightning.

Read More

By Prethiba Esvary, Marketing and Communications Executive, Lava Protocols   How many of you have friends/ family members who sell insurance on the side? I’m pretty sure a lot of you do. Almost anyone can sell insurance these days. All you need is an SPM qualification, a pass on the pre-contractual exam, and attend X […]

Read More

You may not realise this but our lives today are very much dependent on devices which use machine learning. So, having a conversation with a tech junkie even though you’re not a techy person yourself shouldn’t be a problem. :)We’ve drilled down the basics of machine learning into 5 points. Enjoy reading!

Read More

In a survey we conducted, 94.3% of respondents said they have a preference for online forms and 91.3% expressed an interest for Malaysia to go paperless.

Read More

This company helps to maintain/ upgrade cellular towers. They had an issue where data was coming in from various channels and stakeholders, and there was A LOT of manual work involved.

Read More

Lava Protocols conducted a mini survey to understand what put people off about the process of filling up forms. This is what we found…

Read More

Let’s face it. No one likes to fill up forms, especially if it’s long AND if it’s in hard copy format. *groans*

Read More

On average, retailers use 39 disparate systems to manage consumer engagement. That’s a lot of technology — and a lot of potential for crossed wires.

Read More

Today, consumers demand more relevant, personalised experiences. This is why data-driven advertising strategies are key to increasing leads.

Read More

Only 13% of new leads convert to an opportunity and those leads take an average of 84 days to convert. Try this to rapidly convert prospects.

Read More