Online retailers have become experts in tailoring consumer experiences, building stronger relationships with customers, and launching targeted ad campaigns by collecting data. Yet marketers and online retailers still struggle to prove ROI of their advertising campaigns and to know how to leverage the data about their customers in meaningful ways. We’ll show you one company that’s […]
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The startup world has one huge benefit in that they are nimble and able to move quickly. But as they grow bigger, that nimbleness and ability to move quickly becomes harder. Over here in BFM, I’ve seen how we have grown from a staff of 10 people to 60. So trust me, it’s […]
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Colin Nanka is the Senior Director of Enablement for commercial sales at Salesforce
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