When Salesforce made the switch from Salesforce Classic to Salesforce Lightning, several things changed.

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What does location intelligence have got to do with your food delivery and grocery shopping experience? Click the link to read more.

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Marketing automation might not sound like a productivity tool but at it’s heart, productivity is central to its functionality.

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A recent research exposes significant and surprising gaps between customer preferences and reality – and it’s all related to CRM or a lack of it.

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