BFM Podcast: Adapting Your Business to the New Social Media Reality
[Post updated on Aug 4, 2018]
Gopi Ganesalingam, the now former Managing Director and Arjunan Arichandran, Business Development Manager from Lava Protocols spoke to Jeff Sandhu of BFM about how the social media landscape has transformed and how and why businesses should adapt to this new social reality.
Social media today has the power to tell a business what their customers are saying about them and their competitors. These are quick wins for companies who embrace social media, says Gopi in the interview.