{"id":2817,"date":"2016-02-17T07:32:57","date_gmt":"2016-02-17T07:32:57","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/10-must-know-marketing-automation-statistics-by-salesforce\/"},"modified":"2016-02-17T07:32:57","modified_gmt":"2016-02-17T07:32:57","slug":"10-must-know-marketing-automation-statistics-by-salesforce","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/10-must-know-marketing-automation-statistics-by-salesforce\/","title":{"rendered":"10 Must Know Marketing Automation Statistics by Salesforce"},"content":{"rendered":"
<\/div>

How often do you stumble across a compelling industry statistic only to discover it\u2019s from 2010? Yikes \u2014 your boss is never going to buy into\u00a0your presentation on marketing automation\u00a0when the basis of your argument hinges on a stat that\u2019s over five years old.<\/p>\n

<\/p>\n

Well, it\u2019s not your fault that those deceptively old stats keep popping\u00a0up every time you do a search for \u201cmarketing automation<\/a>\u201d. The internet is littered with them \u2014 and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you\u2019re looking for.<\/p>\n

Watch this<\/strong><\/span>:\u00a0Cloud Horizon TV Ep.2: Marketing Automation with Pardot<\/a><\/p>\n

To help you out, we\u2019ve sorted through some of the most recent statistics from industry analysts and compiled the ten must-know marketing automation statistics into an infographic below.<\/p>\n

Check it out to see how top-performing companies are leveraging marketing automation to boost sales, increase engagement with their marketing campaigns, and improve the quality of their leads.<\/p>\n

\n

<\/i>Only 23% of sales professionals say marketers consistently deliver sales-ready leads.\u00a0(BtoB magazine)<\/em><\/p>\n<\/div>\n

\n

<\/i>Triggered email messages average 70.5% higher open rates and 152% higher click-through rates than \u201cbusiness as usual\u201d marketing messages.\u00a0(Epsilon Email Institute)<\/em><\/p>\n<\/div>\n

\"Marketing_Automation_Stat_Sheet_Final-2\"<\/p>\n

Article<\/a> first appeared on the Salesforce Pardot blog.<\/p>\n

Lava is an <\/span><\/i>authorised Salesforce Partner <\/span><\/i><\/a>in Malaysia and has more than a decade of experience in cloud solutions which includes marketing automation, CRM implementation, change management, and consultation. We pride ourselves in not just being a CRM partner but in also understanding the needs of our customers and taking their business to the next level.<\/span><\/i><\/p>\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Salesforce went through some statistics from industry analysts and compiled the ten must-know marketing automation statistics into an infographic.<\/p>\n","protected":false},"author":1,"featured_media":2818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18],"class_list":["post-2817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-blog"],"jetpack_featured_media_url":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-content\/uploads\/2024\/10\/top10.jpg","_links":{"self":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/comments?post=2817"}],"version-history":[{"count":0,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media\/2818"}],"wp:attachment":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media?parent=2817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/categories?post=2817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/tags?post=2817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}