{"id":2778,"date":"2016-06-17T09:46:20","date_gmt":"2016-06-17T09:46:20","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/bfm-podcast-spam-box-to-smash-box\/"},"modified":"2026-05-15T09:45:11","modified_gmt":"2026-05-15T09:45:11","slug":"bfm-podcast-spam-box-to-smash-box","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/bfm-podcast-spam-box-to-smash-box\/","title":{"rendered":"BFM Podcast: Spam Box to Smash Box!"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>How do you think B2C and B2B businesses reach out to their consumers out there? Technology and a great<a href=\"https:\/\/lavaprotocols.com\/2016\/09\/15\/5-digital-marketing-increase-your-roi\/\" rel=\"noopener\" target=\"_blank\"> digital marketing<\/a> strategy are some of the key elements.<\/p>\n<p><!--more--><\/p>\n<p>Nurhafiz Abdul Hamid, Creative Director, and Aishath Inaya, Chief Technical Director of Lava Media discuss digital marketing and where we are with it in today\u2019s market on BFM\u2019s Tech Talk.<\/p>\n<p>Some of the things they discuss include:<\/p>\n<ul>\n<li>What is digital marketing<\/li>\n<li>The importance of marketing automation tools<\/li>\n<li>Having digital influencers (bloggers, etc.)<\/li>\n<li>Personalization to reach consumers<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" data-service=\"omny\" frameborder=\"0\" height=\"180\" src=\"https:\/\/omny.fm\/shows\/enterprise\/spam-box-to-smash-box\/embed\" style=\"margin: 0px auto; display: block;\" title=\"Spam Box to Smash Box!\" width=\"560\"><\/iframe><br \/>\n<em>Lava Media was a digital media agency based in Malaysia and also a subsidiary of Lava Protocols. The agency focused on all things related to digital marketing, branding, marketing automation, SEO, Adwords and more.<\/em><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn more about digital marketing today from experts Nurhafiz and Aishath Inaya on this segment of Tech Talk on BFM Radio.<\/p>\n","protected":false},"author":1,"featured_media":2900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[163,97,66],"class_list":["post-2778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aishath-inaya","tag-bfm","tag-media-coverage"],"jetpack_featured_media_url":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-content\/uploads\/2016\/06\/13445558_1013923832057120_648057821777714777_n.jpg","_links":{"self":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/comments?post=2778"}],"version-history":[{"count":2,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2778\/revisions"}],"predecessor-version":[{"id":2952,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2778\/revisions\/2952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media\/2900"}],"wp:attachment":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media?parent=2778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/categories?post=2778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/tags?post=2778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}