{"id":2753,"date":"2016-09-15T16:16:16","date_gmt":"2016-09-15T16:16:16","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/how-spotify-uses-location-based-data-to-know-what-tunes-are-trending-globally\/"},"modified":"2016-09-15T16:16:16","modified_gmt":"2016-09-15T16:16:16","slug":"how-spotify-uses-location-based-data-to-know-what-tunes-are-trending-globally","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/how-spotify-uses-location-based-data-to-know-what-tunes-are-trending-globally\/","title":{"rendered":"How Spotify Uses Location Based Data to Know What Tunes are Trending Globally"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><span style=\"font-weight: 400;\">The media giant has been actively using location data to understand and cater to its 100 million users worldwide.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Location based data is usually used by businesses to track data that\u2019s \u00a0being generated on a daily basis as these data are invaluable for enterprises in \u00a0analyzing market trends and taking actions accordingly.<\/span> <span style=\"font-weight: 400;\">Like many businesses which run on a global scale and collect tonnes of data on a daily basis, Spotify decided to create a better way to analyze their data. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you didn\u2019t already know, Spotify is an award-winning digital music service which provides access to over 30 million tracks online. They\u2019ve made discovering and sharing of music a whole lot easier \u00a0while ensuring artists get a fair deal. It is currently available in over 58 markets globally with more than 75 million active users and over 20 million paying \u00a0subscribers. <\/span><\/p>\n<p>What Spotify wanted was a way to underscore the global reach of their brand while increasing brand awareness and driving more traffic to the platform and here\u2019s how they did it.<\/p>\n<p><span style=\"font-weight: 400;\">Using Carto, \u00a0a platform that visualizes data, Spotify exported their internally collected data onto Carto to create a visualization that\u2019s easy to navigate. They update the distinctive city playlists twice a month, each involving the analysis of approximately 20 billion listener\/track relationships. This entire process does not involve the need for back-end developers or other specialists. <\/span> <span style=\"font-weight: 400;\"> By hovering over the map, pop-up windows display the name of the city and its corresponding top tracklist. \u00a0Elliot Van Buskirk from Spotify said \u201c I was surprised by how easy it was to create the map. It took only a few click and the learning curve was minimal.\u201d<\/span> <iframe loading=\"lazy\" src=\"https:\/\/eliotvb.carto.com\/viz\/971d1556-0959-11e5-b1a4-0e9d821ea90d\/embed_map\" width=\"720\" height=\"420\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Spotify\u2019s Musical Maps displays cities of the world in an interactive map that highlights playlists with top tracks specific to each city.<br \/> Source: <a href=\"https:\/\/eliotvb.carto.com\/viz\/971d1556-0959-11e5-b1a4-0e9d821ea90d\/embed_map\">Spotify Insights<\/a><\/p>\n<p>This interactive map lets \u00a0listeners \u00a0browse an audio-graphic snapshot of the current favourite tunes, moods and trends that the rest of the \u00a0world is listening to and also lets them add these top songs to their own playlist.<\/p>\n<p>With Musical Map, Spotify gained more visibility through social engagement. It generated more traffic to their website and increased user participation and brand awareness with over 3 million views. Buskrik said, \u201cOur map\u2019s popularity shows how curious people are about the music that is distinct to places around the world. These playlists have already been available but had never gone viral; putting them into a map format made them a global phenomenon.\u201d<\/p>\n<p><span style=\"font-weight: 400;\">All Spotify needed was a Carto enterprise license to create a visualization to turn its data \u00a0into a global media sensation. Now it\u2019s your turn to think about how your business could benefit from data-driven visualizations to generate awareness and traffic to your products and services.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>Source: Carto<\/p>\n<p><em>A Carto\u00a0Partner based in Malaysia, Lava Protocols has a widespread clientele based in 7 other countries in the region. \u00a0We pride ourselves in not just being a Carto\u00a0partner but in also understanding the needs of our customers and taking their business to the next level<\/em><strong><em>.<\/em><\/strong><\/p>\n<p><span class=\"et_bloom_bottom_trigger\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>isualize your data and you could be the next global media sensation! Location based data is usually used by businesses which requires tracking of data being<\/p>\n","protected":false},"author":1,"featured_media":2754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18],"class_list":["post-2753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-blog"],"jetpack_featured_media_url":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-content\/uploads\/2024\/10\/1908371-2-e1474362631334.jpg","_links":{"self":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/comments?post=2753"}],"version-history":[{"count":0,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media\/2754"}],"wp:attachment":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media?parent=2753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/categories?post=2753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/tags?post=2753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}