{"id":2729,"date":"2017-01-24T14:07:25","date_gmt":"2017-01-24T14:07:25","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/understanding-the-chemistry-of-customer-service\/"},"modified":"2017-01-24T14:07:25","modified_gmt":"2017-01-24T14:07:25","slug":"understanding-the-chemistry-of-customer-service","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/understanding-the-chemistry-of-customer-service\/","title":{"rendered":"Understanding the Chemistry of Customer Service"},"content":{"rendered":"
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Learn how you can stay connected and ahead with your customers.<\/span><\/p>\n

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Throughout the years there have been many definitions of customer service. The simplest in my opinion happens to be \u201csell a product or service<\/a> that works the way it is supposed to and be nice to the customer while doing so<\/span>.\u201d This is the basic idea behind customer service and while it sounds simple enough to understand theoretically, it isn\u2019t quite the same in reality. <\/span><\/p>\n

The service landscape has shifted and with this shift, customers have become more connected, aware and empowered. When the need arises for assistance with a product or service, customers demand immediate attention. If they are not attended to immediately, there\u2019s a high chance that you will lose your customers or damage your brand\u2019s image. Therefore it is very important to keep track of your customers\u2019 issues and resolve them as quickly as possible.<\/span><\/p>\n

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\u201cCustomer experience has overtaken price and product as the key brand differentiator. To put it simply \u2014 the future of business success relies on providing superior customer service.\u201d<\/span> \u2013 <\/span>Customers 2020 Report<\/b><\/p>\n<\/blockquote>\n

Almost all companies have a system to manage its customer base. However, it is usually outdated or unable to keep up with the rapidly evolving technology. This is shown by a study<\/span> which states that out of over 800 sales executives who are using CRM technology, more than 70% believe that their systems needed overhauling. If the sales and support team are not equipped with the right tools to rapidly and effectively respond to the needs of the customer, it\u2019s the customer\u2019s level of satisfaction that takes a hit. <\/span>It\u2019s important to know and have what your customers want before they even ask for it and one of the best tools to help you do so is the Salesforce Service Cloud. <\/span><\/p>\n

Service Cloud provides a number of different channels for customers to reach out to your sales and support team. Be it via email, phone call, social media, online communities or live chat, customers are able to choose their preferred communication tool. Giving customers different options to communicate with your company is the first step towards delivering extraordinary service.<\/span><\/p>\n

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Interact more via mobile apps and social media<\/i><\/b><\/p>\n