{"id":2722,"date":"2017-02-14T14:57:13","date_gmt":"2017-02-14T14:57:13","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/the-romance-between-businesses-and-mobile-apps\/"},"modified":"2017-02-14T14:57:13","modified_gmt":"2017-02-14T14:57:13","slug":"the-romance-between-businesses-and-mobile-apps","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/the-romance-between-businesses-and-mobile-apps\/","title":{"rendered":"The Romance Between Businesses and Mobile Apps"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><em>By Nashwa Rasheed, Communications Executive<\/em><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">The real game-changer in customer service is mobile apps. With over 2.6 billion people having high powered mobile devices within their arm\u2019s reach at all times allows businesses to use this habit to their benefit.They\u2019re able to do so by automating current business methods, changing the way they do business and even jumping onto the mobile platform using existing web based processes. <\/span><\/p>\n<p><b>1. Provide value &#038; boost awareness<br \/> <\/b><span style=\"font-weight: 400;\">Through mobile apps, you can provide a level of value for your customers that you can\u2019t get anywhere else. Apart from offering a definitive advantage against your competitors who are yet to adopt this business strategy, if you want an instant brand boost or recognition, creating a mobile application is a great way to help improve your corporate branding and overall reputation. <\/span><\/p>\n<p><b>2. Connect better with your customers<br \/> <\/b><span style=\"font-weight: 400;\">By 2020, 70% <\/span><span style=\"font-weight: 400;\">of the world\u2019s population will have a mobile phone. If you haven\u2019t already done so, it might be time to have an app for your business. Businesses in industries such as airlines to banks have gone mobile to engage better with not just their customers but also their employees. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now if you have a B2C app in mind, getting customers to download the app will not be an easy task. And even if they do, there is no guarantee that they will not uninstall it to clear up storage space. Because let\u2019s admit it, we\u2019ve all done this before because we didn\u2019t see any value in the app. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from adding value or being able to captivate your customer, an app needs to very importantly have a good user experience (UX) and user interface (UI). A good user interface reduces customer support costs and increases your sales in the long run. <\/span><\/p>\n<p><b>3. Increase ROI<br \/> <\/b><span style=\"font-weight: 400;\">A happy customer brings in more sales. In fact, according to <\/span><a href=\"https:\/\/www.salesforce.com\/blog\/2014\/04\/what-is-good-customer-service.html\"><span style=\"font-weight: 400;\">Salesforce<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">c<\/span><\/a><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.salesforce.com\/blog\/2014\/04\/what-is-good-customer-service.html\">om<\/a>, 70% of buying experiences are influenced by how customers feel they\u2019re being treated. Depending on the level of interest you manage to capture, the consumer demand will grow. Especially if you have a product your customers can\u2019t wait to get their hands on, that demand is going to provide you with some serious returns. And that\u2019s why you absolutely need a mobile app for your business. <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Lava Labs houses technology enthusiasts who come up with creative ideas and innovative solutions that benefit businesses through vital and current trends in a fundamental way. \u00a0Leave technology to us and concentrate on your core competencies!<\/span><\/em><\/p>\n<p><strong><i>About Lava Labs:\u00a0<\/i><i>Lava Labs brings together innovation and technology, combined with expertise and deep understanding of industries by engaging with industry leaders to empower organizations.<\/i><\/strong><\/p>\n<p><span class=\"et_bloom_bottom_trigger\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The real game-changer in customer service is mobile apps. With over 2.6 billion people having high powered mobile devices<\/p>\n","protected":false},"author":1,"featured_media":2723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18],"class_list":["post-2722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-blog"],"jetpack_featured_media_url":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-content\/uploads\/2024\/10\/shutterstock_224182255-1-e1487055024618.jpg","_links":{"self":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/comments?post=2722"}],"version-history":[{"count":0,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media\/2723"}],"wp:attachment":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media?parent=2722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/categories?post=2722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/tags?post=2722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}