{"id":2682,"date":"2017-09-20T09:25:18","date_gmt":"2017-09-20T09:25:18","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/why-malaysian-smes-need-marketing-automation\/"},"modified":"2017-09-20T09:25:18","modified_gmt":"2017-09-20T09:25:18","slug":"why-malaysian-smes-need-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/why-malaysian-smes-need-marketing-automation\/","title":{"rendered":"Why Malaysian SME\u2019s Need Marketing Automation"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p style=\"text-align: center;\"><img decoding=\"async\" data-attachment-id=\"9233\" data-permalink=\"https:\/\/www.lavaprotocols.com\/2017\/09\/20\/why-malaysian-smes-need-marketing-automation\/malaysiasme_landscape\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2017\/09\/malaysiasme_landscape.jpg?fit=1022%2C457&#038;ssl=1\" data-orig-size=\"1022,457\" data-comments-opened=\"0\" data-image-meta=\"{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}\" data-image-title=\"malaysiasme_landscape\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2017\/09\/malaysiasme_landscape.jpg?fit=300%2C134&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2017\/09\/malaysiasme_landscape.jpg?fit=1022%2C457&#038;ssl=1\" loading=\"lazy\" class=\" wp-image-9233 aligncenter\" src=\"https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/malaysiasme_landscape.jpg\" alt=\"\" width=\"798\" height=\"343\" data-recalc-dims=\"1\"><\/p>\n<p><span style=\"font-weight: 400;\">Most small and medium sized enterprises (SMEs) consider marketing automation as a nice-to-have tool that isn\u2019t necessary until perhaps they\u2019ve grown to a much larger size or feel that manually executed campaigns are just as effective as an automated one. We\u2019re debunking these assumptions and we\u2019ve got data to back it up.<\/span><\/p>\n<p><!--more--><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>64% of marketers reported that they benefited from using marketing automation within the first 6 months of usage.<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Nurtured leads produce a 20% increase in sales opportunities on average versus non-nurtured leads.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Marketing Automation isn\u2019t just about automating your marketing tasks; it\u2019s also meant to be used as a tool to make a marketer\u2019s job easier. <strong>Via this tool, you\u2019re able to see real-time analytics and identify parts of your campaign that are and aren\u2019t successful. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">These analytics can be used when deciding how to improve your future campaigns <strong>instead of doing guesswork<\/strong>. You can even automate interactions to provide excellent customer service to your customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But most importantly, companies that are busy manually carrying out marketing tasks,<strong> tend to miss opportunities such as following up or identifying a potential lead<\/strong>. Automating your marketing process lets you set up patterns to keep up with potential opportunities with minimal human effort and this is is critical for SMEs as they have lesser manpower.<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" data-attachment-id=\"8398\" data-permalink=\"https:\/\/www.lavaprotocols.com\/2017\/09\/20\/why-malaysian-smes-need-marketing-automation\/new-pardot-ui\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2017\/09\/new-pardot-ui.jpg?fit=1000%2C683&#038;ssl=1\" data-orig-size=\"1000,683\" data-comments-opened=\"0\" data-image-meta=\"{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}\" data-image-title=\"new-pardot-ui\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2017\/09\/new-pardot-ui.jpg?fit=300%2C205&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2017\/09\/new-pardot-ui.jpg?fit=1000%2C683&#038;ssl=1\" loading=\"lazy\" class=\"wp-image-8398 aligncenter\" src=\"https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/new-pardot-ui.jpg\" alt=\"marketing automation\" width=\"696\" height=\"425\" data-recalc-dims=\"1\"><em>Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified lead.<\/em><\/p>\n<h3><b>Why Do SMEs Consider Marketing Automation as a Big Challenge? <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If cost is an issue, automating your marketing can actually be affordable if you\u2019re able to <\/span><b>identify the exact functions needed for your business as this reduces the pricing of marketing automation packages<\/b><span style=\"font-weight: 400;\">. SMEs also worry that marketing automation tools are <\/span><b>too complicated to use<\/b><span style=\"font-weight: 400;\">. On the contrary, these tools are designed to be user-friendly and can be used by anyone, especially non-technical folks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another concern of SME marketers is <\/span><b>lacking bulk content <\/b><span style=\"font-weight: 400;\">to be used in marketing automation. But the truth is, you only need to create a handful of templates that should be tweaked for new campaigns. Why tweak? Because <\/span><b>personalize marketing email campaigns<\/b><span style=\"font-weight: 400;\"> can determine how a prospect interacts with your content. If it solves a problem they\u2019re facing, your prospect could actually click a link to your site and take time to go through your products and services \u2013 all of which can be tracked and analysed via a marketing automation tool. <\/span><b>Behavioral based email marketing<\/b><span style=\"font-weight: 400;\"> helps you create connections with your prospects a lot better because you\u2019re highlighting topics that are of importance to them.<\/span><\/p>\n<h3><b>Staying Connected Through The Departments<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing automation is considered to be a part of a full-fledged CRM system. This means that having a complete CRM system allows for an easier flow of information between your sales and marketing department. You can closely track a lead and then quickly transfer it to your sales team to convert the lead into a customer. This ensures that your<\/span><b> marketing campaign initiatives are highly effective<\/b><span style=\"font-weight: 400;\"> and giving you the best ROIs.<\/span><\/p>\n<p><b>Pardot<\/b><span style=\"font-weight: 400;\"> is a B2B marketing automation tool by <\/span><b>Salesforce<\/b><span style=\"font-weight: 400;\"> that offers a central platform for sales and marketing departments to create, utilize, and manage online marketing campaigns. Got a burning question on Pardot or marketing automation? Drop us an email at asklava@lavaprotocols.com.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Lava is an authorised Salesforce Partner in Malaysia and has more than 9 years of cloud solutions, CRM implementation and consultation experience. We pride ourselves in not just being a CRM partner but in also understanding the needs of our customers and taking their business to the next level. Are you an SME that needs help to start off their marketing automation journey? <\/span><\/i><a href=\"https:\/\/lavaprotocols.com\/contact-us\/\"><i><span style=\"font-weight: 400;\">Start your marketing automation journey with us<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p>\u00a0<\/p>\n<p><span class=\"et_bloom_bottom_trigger\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most SMEs consider marketing automation as a nice-to-have tool that isn\u2019t necessary until perhaps they\u2019ve grown to a much larger size<\/p>\n","protected":false},"author":1,"featured_media":2683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[59],"class_list":["post-2682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-cloud-horizon"],"jetpack_featured_media_url":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-content\/uploads\/2024\/10\/marketing-automation-doodle-concept-illustration-automating-measuring-tasks-workflows-to-increase-company-efficiency-72548838.jpg","_links":{"self":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/comments?post=2682"}],"version-history":[{"count":0,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media\/2683"}],"wp:attachment":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media?parent=2682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/categories?post=2682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/tags?post=2682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}