{"id":2676,"date":"2017-09-20T14:44:59","date_gmt":"2017-09-20T14:44:59","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/online-marketing-what-social-platform-you-should-invest-in\/"},"modified":"2017-09-20T14:44:59","modified_gmt":"2017-09-20T14:44:59","slug":"online-marketing-what-social-platform-you-should-invest-in","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/online-marketing-what-social-platform-you-should-invest-in\/","title":{"rendered":"Online Marketing: What Social Platform You Should Invest In"},"content":{"rendered":"
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\"OnlineCompanies all around the world are investing in Online Marketing but are you sure you are investing in the <\/span><\/i>right platform <\/i><\/b>to fulfill your online marketing needs<\/span><\/i>?<\/i><\/p>\n

<\/p>\n

There are almost 2.5 billion social media users<\/span> in the world today \u2013 so if you ever thought there is no market for your product, think again. But as it is with any new plans, getting onto a social media platform for your business requires time, effort, and proper strategy before you start seeing results. <\/span><\/p>\n

We\u2019ve created a quick summary on the capability and demographic of each digital platform to help you get a better understanding of them so you can invest the suitable ones for your business to invest in.<\/span><\/p>\n

Twitter<\/b><\/h2>\n

Most companies use Twitter to <\/span>promote their brand<\/b>, <\/span>handle customer service enquiries<\/b> and <\/span>build connections<\/b>. Take the time to interact with tweets which are relevant to your brand by replying or retweeting as this in essence is what Twitter is all about. So if your main aim is to network and offer customer service then Twitter is the platform for you. Overall, B2Cs such as <\/span>cosmetic or garment retailers<\/b> tend to do exceptionally well on Twitter compared to B2Bs.<\/span><\/p>\n

Fact:<\/i><\/b> 54% of users surveyed by Twitter said they had taken action ( after seeing a brand mentioned via Tweets. This includes users visiting a website, searching for the brand, or retweeting content.<\/span><\/i><\/p>\n

Facebook<\/b><\/h2>\n

Businesses can do their digital marketing on Facebook via engaging content. Facebook can prioritize your post over competitors through the \u201cBoost Post\u201d option which requires you to pay in order for the post to reach a wider group as well as focus on the group that you want which can be an important thing since Facebook has\u00a02 billion users<\/strong>. And as long as you share one content each day, your page presence remains high. It\u2019s also an excellent platform to attract customers and boost brand presence via competitions. <\/span><\/p>\n

Fact:<\/i><\/b> 42% of marketers say that Facebook is important to their business.<\/span><\/i><\/p>\n

Instagram<\/b><\/h2>\n

With over 700 million users, Instagram has the highest number of engagement stats compared to Facebook and Twitter. The 2015 Pew Research Center<\/span> study found that Instagram is used by nearly all income demographics.<\/span><\/p>\n

\"\"<\/p>\n

\u00a0<\/p>\n

A great place to build brand image and loyalty by sharing videos and images, Instagram recently launched Instagram Shopping which allows users to shop products directly from Instagram by clicking on the pictures. Due to its focus on visual imagery, it\u2019s good for brands that rely on visual appeal to market their products or services on this platform.<\/span><\/p>\n

\n This post by Coca-Cola on their Instagram page.<\/p>\n

” data-medium-file=”https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2017\/09\/image1.png?fit=300%2C195&ssl=1″ data-large-file=”https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2017\/09\/image1.png?fit=911%2C593&ssl=1″ loading=”lazy” class=”size-full wp-image-8423″ src=”https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/image1-1.png” alt=”” width=”911″ height=”593″ srcset=”https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/image1-2.png 911w, https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/image1-Aug-04-2022-07-46-11-46-AM.png 300w, https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/image1-4.png 768w, https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/image1-3.png 610w” sizes=”(max-width: 911px) 100vw, 911px” data-recalc-dims=”1″><\/p>\n

This post by Coca-Cola on their Instagram page.<\/p>\n<\/div>\n

Fact<\/b>:<\/i><\/b> eMarketer projects that Instagram\u2019s global mobile ad revenues will reach $2.81 billion in 2017, accounting for over 10 per cent of parent company, Facebook\u2019s global ad revenues.<\/i><\/b><\/p>\n

Enjoyed the read but need someone to talk to in detail in regards to improving your social media game? <\/span>Get in Touch with Us<\/span><\/a>.<\/span><\/h2>\n

Lava Protocols is an authorised Salesforce Partner, Carto Reseller and Google Maps Reseller in Malaysia. We have more than 9 years of experience in cloud solution and consultation services. <\/span><\/i><\/p>\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Companies all around the world are investing in Online Marketing but are you sure you are investing in the right platform.<\/p>\n","protected":false},"author":1,"featured_media":2677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18],"class_list":["post-2676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-blog"],"jetpack_featured_media_url":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-content\/uploads\/2024\/10\/VS-1-1.png","_links":{"self":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/comments?post=2676"}],"version-history":[{"count":0,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media\/2677"}],"wp:attachment":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media?parent=2676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/categories?post=2676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/tags?post=2676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}