{"id":2609,"date":"2018-05-18T11:26:31","date_gmt":"2018-05-18T11:26:31","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/5-copy-editing-tips-every-content-marketer-needs-to-know\/"},"modified":"2018-05-18T11:26:31","modified_gmt":"2018-05-18T11:26:31","slug":"5-copy-editing-tips-every-content-marketer-needs-to-know","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/5-copy-editing-tips-every-content-marketer-needs-to-know\/","title":{"rendered":"5 Copy Editing Tips Every Content Marketer Needs to Know"},"content":{"rendered":"
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by\u00a0Devon McGinnis<\/strong><\/em><\/p>\n

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They say that if you read all of Wikipedia\u2019s English web pages it would take 17 years. If you\u2019re part of a content marketing team, you are competing with infinite content in a world of shrinking attention spans.<\/p>\n

But you already know that struggle, because you likely obsess about bounce rate, time spent on page, and similar metrics like the rest of us.<\/p>\n

Is my reader getting what they want from this article?<\/i>\u00a0 You wonder. Should I have used that other verb in my headline instead?<\/i>\u00a0 You second-guess yourself while folding laundry.<\/p>\n

So, what\u2019s a content marketer to do? Throw in the towel because the internet is already saturated? Or perhaps you keep pecking away because, in the words of Stanley Kubrick, \u201cEvery story has been told, every scene has been shot. It\u2019s our job to do it one better.\u201d<\/p>\n

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Copy Editing Tip #1: Identify Your Reader and Your Why<\/b><\/span><\/h2>\n

\u201cKnow your audience\u201d is clich\u00e9, but for good reason: it\u2019s a valid point that gets chronically overlooked. If you know what you want to write about, you should also know who, precisely, you want to read it. It may sound overly simplistic, but start with the basic \u201c5 Ws\u201d like a journalist. Once you know who you\u2019re writing for and what you\u2019re writing about, identify your why. This might be your own motivation for writing, or the next action you want your reader to take. If your goal is to drive more web visits, maybe you\u2019re looking for social shares. If you want to generate business leads, maybe you\u2019re asking them to download something in exchange for an email address.<\/p>\n

Example:<\/p>\n