{"id":2593,"date":"2018-06-20T10:00:00","date_gmt":"2018-06-20T10:00:00","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/the-power-of-location-intelligence-in-retail-and-real-estate\/"},"modified":"2018-06-20T10:00:00","modified_gmt":"2018-06-20T10:00:00","slug":"the-power-of-location-intelligence-in-retail-and-real-estate","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/the-power-of-location-intelligence-in-retail-and-real-estate\/","title":{"rendered":"The Power of Location Intelligence in Retail and Real Estate"},"content":{"rendered":"
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by\u00a0Florence Broderick,\u00a0Solutions Marketing Senior Manager, Carto<\/strong><\/em><\/p>\n

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It\u2019s no secret that\u00a0retail<\/a>\u00a0and\u00a0real estate<\/a>\u00a0have been disrupted over the past decade. Traditional retailers are learning to co-exist with e-commerce giants and satisfy the demands of the \u201cI want it now\u201d consumer.<\/p>\n

Real estate companies on the other hand, are witnessing a paradigm shift in the way that both individuals and organisations use, rent, and buy property in an era of flexible workspaces and short-term leases. Navigating this on-and-offline landscape requires intelligence based on always-on data streams.<\/p>\n

Impact of Location Intelligence in Retail and Real Estate<\/strong><\/span><\/h2>\n

We\u2019re excited to announce our latest venture with Mastercard to bring the power of Location Intelligence in Retail and Real Estate companies!<\/p>\n

What does this mean?<\/p>\n

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  1. Mastercard Spend Data<\/strong>: A derivative data product that provides commercial and consumer insights based on aggregated and anonymised merchant transactions across a range of geographic levels for the last five years. For developers, designers, and data analysts working with custom location applications, Mastercard spend data is available through our\u00a0Data Observatory<\/a>, giving them the flexibility to use spend data in multiple use cases.<\/li>\n
  2. Mastercard Retail Locations Insights (MRLI)<\/strong>: A packaged solution for Retail and Real Estate decision-makers for use cases such as Site Selection, Property Valuation, and Marketing and Urban Planning. This is built on top of CARTO and powered by Mastercard Spend Data.<\/li>\n<\/ol>\n

    These offerings enable decision makers in Retail, Real Estate and Local Government to answer their most challenging questions, including:<\/p>\n