{"id":2551,"date":"2018-08-01T08:00:45","date_gmt":"2018-08-01T08:00:45","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/are-you-using-the-right-content-management-system\/"},"modified":"2018-08-01T08:00:45","modified_gmt":"2018-08-01T08:00:45","slug":"are-you-using-the-right-content-management-system","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/are-you-using-the-right-content-management-system\/","title":{"rendered":"Are You Using The Right Content Management System?"},"content":{"rendered":"
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By Erica Hill<\/strong><\/em><\/p>\n

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There is no question that email marketing has a big impact on consumers. According to the Salesforce 4th annual State of Marketing<\/em>\u00a0report<\/a>, email marketing has experienced 106% growth over the past two years, making it the second top-growing marketing channel. This means it is able to drive measurable success around awareness, engagement, and acquisition for brands of all sizes and across all categories.<\/p>\n

Unfortunately, the secret is out. Multiple brands are vying for your customer\u2019s attention via email every single day. It\u2019s critical that your message breaks through all that noise. So, if you want to win the battle of the inbox, you need to start by creating personalised, data-driven messaging that resonates with your customers\u2019 wants, needs, and interests. And you need to start using the right content management system.<\/p>\n

Marketing Cloud\u2019s<\/a> Content Builder may be what you need. lets you do just that, allowing you to design emails that do the heavy lifting for you\u00a0\u2014 all with a few simple clicks and not a single bit of code.<\/p>\n

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Email marketing has experienced 106% growth over the past two years\u2026<\/p>\n<\/blockquote>\n

Content Builder<\/a>\u00a0is a cross-channel content management system for creating, managing, and editing all of your content. It\u2019s designed to work in the way your team works \u2014 whether in code or via plug-n-play HTML.<\/p>\n

Whether you\u2019re new to Marketing Cloud, a legacy customer ready to migrate from\u00a0Classic Content<\/a>,\u00a0or an existing user interested in understanding all of its core features, our team of experts are here to help. Till then, here are a few of our favourite new features:<\/p>\n

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1. Dynamic Content: Deliver a Personalised Experience<\/b><\/span><\/h2>\n

Dynamic content blocks\u00a0allow you to target specific audience segments with precision, all without the hassle of manipulating data. Not only does dynamic email content mean you can operate at a manageable scale, but it\u2019s also able to deliver a more personalised experience which your customers have grown to want, need, and expect.<\/p>\n

Dynamic content is also a huge time saver. It lets you customise data-specific sections within one email (tailored to specific customers), which helps avoid the need to build multiple, customised versions of the\u00a0same\u00a0<\/i>email.<\/p>\n

Related<\/strong><\/span>:\u00a05 Copy Editing Tips Every Content Marketer Needs to Know<\/a><\/p>\n

2. User Permissions: Ensure Your Team\u2019s Content Maintains Brand Standards<\/b><\/span><\/h2>\n

Want to make sure the colours, styles, headers, and design elements are consistent with all your brand? New\u00a0Content Builder permissions<\/a>\u00a0help you maintain brand consistency. Now, you can lock specific content areas and configure approvals to better control how\u00a0and\u00a0<\/i>what you communicate with your customers!<\/p>\n

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3. Subscriber Preview: Hit the Send Button with Confidence<\/b><\/span><\/h2>\n

Have you ever held your breath when you pressed \u201csend\u201d, panicking that you might have left \u201ctest\u201d in the subject line (or something even worse)? We\u2019ve all been there before.<\/p>\n

Content Builder\u2019s subscriber preview<\/a>\u00a0allows you to preview your emails\u00a0\u2014 even those that are personalised by your own CRM data\u00a0\u2014 before sending them out.<\/p>\n

Its pre-flight features help ensure that the final email you send is, indeed, the final version that you intend to send out. No breath-holding necessary!<\/p>\n

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4. An Accelerator That\u2019s Perfect for Your Creative Team<\/b><\/span><\/h2>\n

The new\u00a0Marketing Cloud Content Builder Accelerator provides recommendations, best practices, and enablement options to help your team manage, build, and customise content in a more streamlined manner.<\/p>\n

You can now optimise the content creation process to ensure that whatever you send out uniquely drives engagement. It uses a \u201cwalk with me\u201d tutorial to guide you through new features and tips, which all results in:<\/p>\n