{"id":2533,"date":"2018-08-22T07:30:56","date_gmt":"2018-08-22T07:30:56","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/leverage-prospect-feedback-to-give-prospects-what-they-want\/"},"modified":"2018-08-22T07:30:56","modified_gmt":"2018-08-22T07:30:56","slug":"leverage-prospect-feedback-to-give-prospects-what-they-want","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/leverage-prospect-feedback-to-give-prospects-what-they-want\/","title":{"rendered":"Leverage Prospect Feedback to Give Prospects What They Want"},"content":{"rendered":"
<\/div>

By Sateja Parulekar,\u00a0VP of Product Marketing & Alliances, Salesforce\u00a0<\/strong><\/em><\/p>\n

<\/p>\n

How well do you know your audience? Even the most data-minded marketers have to make educated guesses from time to time. Unfortunately, those guesses can lead to unsubscribes and other unfavourable results if you miss the mark by too much.<\/p>\n

Getting to know the people you\u2019re selling to is essential if you want to be successful\u2014and that starts by asking the right questions. With the release of\u00a0GetFeedback for Pardot<\/a>, it\u2019s now possible for marketers to engage and understand their prospects in a whole new way.<\/p>\n

4 Ways to Enhance Your Prospect Data\u00a0<\/strong><\/span><\/h2>\n

Pardot marketing automation\u00a0already makes it simple to build an intelligent\u00a0buyer journey\u00a0based on prospect engagement and behavioural data points. But what\u2019s missing? Direct input from the audience. Without leveraging feedback from the audience\u2014the people who matter most, you have to make assumptions about what works and what doesn\u2019t. Instead, why not ask?<\/p>\n

Here are some ways you can leverage feedback from prospects to round out your data, build smarter journeys, and ultimately, drive more business<\/a>.<\/p>\n

1. Learn more about your prospects with progressive profiling through surveys<\/strong><\/span><\/h3>\n

Add lightweight surveys to each touchpoint to continuously ask questions and build complete profiles of your prospects.<\/p>\n

\"Survey<\/p>\n

2. See what kind of content is sticking with your audience<\/strong><\/span><\/h3>\n

After a prospect first accesses an e-book or watches a video, ask if it was useful to them and why. Engage later and ask if the topic is still interesting, to make sure you\u2019re delivering the most relevant content.<\/p>\n

\"Survey<\/p>\n

3. Shift nurture paths for smarter engagement<\/strong><\/span><\/h3>\n

After attending a webcast, ask what topics prospects are interested in hearing more about, so you can send them exactly what they want.<\/p>\n

\"Learn<\/p>\n

4. Improve lead qualification, scoring, and grading<\/strong><\/span><\/h3>\n

Add 5 points to someone\u2019s\u00a0lead score\u00a0every time they answer a GetFeedback survey, indicating that they\u2019re engaged with your brand. Add 10 points if someone indicates that they\u2019re ready for a demo.<\/p>\n

\"Qualify<\/p>\n

When you\u2019re in touch with your prospects\u2019 needs and interests, it becomes so much easier to serve up content that resonates. Together, GetFeedback and Pardot give you the means to personalise the journey from prospect to customer.<\/p>\n


Related:<\/strong><\/span>\u00a05 Marketing Automation Myths that are Holding You Back<\/a><\/p>\n

Article<\/a> first appeared on the Salesforce Pardot blog.<\/p>\n

Lava is an<\/span><\/i> authorised Salesforce Partner<\/span><\/i><\/a> in Malaysia and has more than a decade of experience in cloud solutions which includes marketing automation, CRM implementation, change management, and consultation. We pride ourselves in not just being a CRM partner but in also understanding the needs of our customers and taking their business to the next level.<\/span><\/i><\/p>\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Engagement and behavioural data from your campaigns gives useful information about your prospects. Businesses today need to also leverage prospect feedback to know exactly what they want.<\/p>\n","protected":false},"author":1,"featured_media":2534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18],"class_list":["post-2533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-blog"],"jetpack_featured_media_url":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-content\/uploads\/2024\/10\/accessories-beads-boutique-896018.jpg","_links":{"self":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/comments?post=2533"}],"version-history":[{"count":0,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media\/2534"}],"wp:attachment":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media?parent=2533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/categories?post=2533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/tags?post=2533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}