{"id":2499,"date":"2018-09-24T07:30:23","date_gmt":"2018-09-24T07:30:23","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/how-to-align-sales-and-marketing-teams-around-revenue-growth\/"},"modified":"2018-09-24T07:30:23","modified_gmt":"2018-09-24T07:30:23","slug":"how-to-align-sales-and-marketing-teams-around-revenue-growth","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/how-to-align-sales-and-marketing-teams-around-revenue-growth\/","title":{"rendered":"How to Align Sales and Marketing Teams around Revenue Growth"},"content":{"rendered":"
<\/div>

By Casey Cheshire, Founder of Cheshire Impact<\/strong><\/em><\/p>\n

<\/p>\n

We all know that when sales and marketing teams are aligned around the common goal of revenue growth, they are able to act as a cohesive unit and work in lock-step. But for many B2B sales and marketing teams, this dream isn\u2019t a reality.<\/p>\n

So what\u2019s a B2B marketer on a quest for sales and marketing alignment to do?<\/p>\n

Along with the adoption of a collaborative revenue optimisation process and strategy, marketing and sales alignment often includes the leveraging of\u00a0marketing automation<\/a>\u00a0and\u00a0sales enablement technology<\/a>. For marketing teams already using Pardot,\u00a0Salesforce Engage<\/a>\u00a0helps you empower your sales teams to be efficient, on-brand, and customer focused during the entire buyer journey.<\/p>\n

At\u00a0Cheshire Impact<\/a>, we like to give the following advice to sales and marketing teams looking to get the most out of Engage.<\/p>\n

Use Engage Campaigns to Send Quick, Check-in Emails to Leads\u00a0<\/strong><\/h2>\n

The primary purpose of\u00a0Engage Campaigns<\/a>\u00a0is to empower sales to send personalised and tracked emails to their leads and contacts. Engage campaign emails can be crafted from available 1:1 email templates or created and sent ad-hoc. They can be sent one-off to individual leads or in small batches to leads owned by a sales user.<\/p>\n

Here are a few examples of emails suitable for sending using Salesforce Engage:<\/p>\n

1. Quick, personalised emails for relationship development<\/strong>
\u201cI was just thinking about our last conversation\u2026\u201d
\u201cI saw this blog post and thought you would appreciate it\u2026\u201d
\u201cThis new article\/white paper\/blog post reminded me of what you said about __\u2026\u201d<\/p>\n

2. A brief note to leads in a specific region or industry to let them know about an upcoming trip, event or trade show
<\/strong>\u201cI wanted to let you know I\u2019ll be in ___ next week, want to grab lunch?\u2026\u201d
\u201cI hope to see you at the ___ trade show next month; I\u2019ll be there!\u2026\u201d
\u201cAny chance you\u2019re planning on going to the ___ event next quarter?\u2026\u201d<\/p>\n

3. A quick note to follow up after a webinar or event
<\/strong>\u201cI noticed you attended our latest webinar! I\u2019d love to connect and hear what you thought\u2026\u201d
\u201cIt was great catching up last week at the ___ trade show. Let me know of a good day next week for us to connect\u2026\u201d
\u201cI noticed you weren\u2019t able to attend yesterday\u2019s event. Do you have any availability to connect later this week?\u201d<\/p>\n

Pro-tip<\/em>:<\/em>\u00a0Whenever possible, include links in Engage emails so you can observe and track engagement with your emails using\u00a0Engage Reports.<\/a>\u00a0For link clicks to be tracked by the system, all links will be automatically re-written, so be sure to hide your links behind the text.<\/p>\n

Marketing Teams: Don\u2019t Be Afraid to Dive Right In\u00a0<\/strong><\/h2>\n

For some marketing teams, it can be intimidating to take that first step towards\u00a0enabling your sales reps with marketing automation<\/a>. But providing sales with a library of marketing-approved email templates allows you to:<\/p>\n

    \n
  1. Maintain and enforce brand standards (after all, the alternative often means sending untracked \u2018rogue\u2019 emails directly from Outlook)<\/li>\n
  2. Enable sales reps to\u00a0re-engage cold leads\u00a0and keep them from falling through the cracks<\/li>\n
  3. Align sales and marketing\u00a0and work seamlessly to achieve a common goal \u2014\u00a0finding solutions for customers that lead to revenue<\/li>\n<\/ol>\n

    And allowing sales to send quick one-off or small batch emails to their leads from Salesforce Engage frees up time for the marketing department to focus on producing fresh content and executing complex campaigns.<\/p>\n

    Don\u2019t delay getting sales and marketing trained and aligned on using\u00a0Salesforce Engage<\/a>. It becomes a powerful tool for every organisation looking to optimise their funnel and increase revenue.<\/p>\n

    \u00a0
    If you\u2019re interested to know how you can implement Salesforce Engage in your business, email us at     asklava@lavaprotocols.com<\/a> or call us at 03-7885 9720.<\/strong><\/em><\/p>\n

    \u00a0
    Article<\/a> first appeared on the Salesforce Pardot blog.<\/p>\n

    Lava is an <\/i>authorised Salesforce Partner <\/i><\/a>in Malaysia and has more than a decade of experience in cloud solutions which includes marketing automation, CRM implementation, change management, and consultation. We pride ourselves in not just being a CRM partner but in also understanding the needs of our customers and taking their business to the next level.<\/i><\/p>\n

    <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    One of the biggest challenge is aligning sales and marketing teams. With the right technology, the job of salesmen and marketers have never been easier!<\/p>\n","protected":false},"author":1,"featured_media":2500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18],"class_list":["post-2499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-blog"],"jetpack_featured_media_url":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-content\/uploads\/2024\/10\/achievement-adult-agreement-1243521.jpg","_links":{"self":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/comments?post=2499"}],"version-history":[{"count":0,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media\/2500"}],"wp:attachment":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media?parent=2499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/categories?post=2499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/tags?post=2499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}