{"id":2465,"date":"2018-10-25T10:00:11","date_gmt":"2018-10-25T10:00:11","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/simple-tricks-to-optimise-your-website-for-a-higher-search-engine-ranking\/"},"modified":"2018-10-25T10:00:11","modified_gmt":"2018-10-25T10:00:11","slug":"simple-tricks-to-optimise-your-website-for-a-higher-search-engine-ranking","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/simple-tricks-to-optimise-your-website-for-a-higher-search-engine-ranking\/","title":{"rendered":"Simple Tricks to Optimise Your Website for a Higher Search Engine Ranking"},"content":{"rendered":"
<\/div>

By Alexia Bullard, Freelance B2B\/ Tech writer<\/strong><\/em><\/p>\n

<\/p>\n

Ask most business owners what the best way to generate website traffic is, and they will pretty much always talk about SEO. Sure, there are plenty of other channels available, such as referrals and social media<\/a>, but nothing really compares to search engines.<\/p>\n

The problem is that, not only are business owners competing against every other business owner out there for certain keywords that relate to their industry, but they also generally don\u2019t have the resources they need to develop and deliver content and an experience that resonates with both current and prospective consumers.<\/p>\n

Considering how much the\u00a0landscape of SEO evolves and fluctuates<\/a>, this is a real issue. In fact, so many business owners just don\u2019t bother with it at all.\u00a0According to a recent report<\/a>, only 17% of small businesses are investing in SEO!<\/p>\n

It\u2019s a lot of work. It\u2019s confusing. It\u2019s hard.<\/p>\n

Fortunately, there are ways to optimise your website that, while not guaranteeing a higher search engine ranking, do provide some great opportunities to generate website traffic and boost your conversions.<\/p>\n

1. Include Video Content\u00a0<\/strong><\/h2>\n

Any website would be seriously lacking without prioritizing video as a main content medium.<\/p>\n

Just look at some of the key stats about YouTube:<\/p>\n

\u2022 YouTube has over a billion users. That\u2019s nearly one-third of all of the people on the Internet!
\u2022 YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
\u2022 Over half of all YouTube views come from mobile devices.<\/p>\n

More and more companies are starting to incorporate video into their content marketing strategy. With its incredible popularity, video is no longer just an option when it comes to marketing \u2013 it\u2019s a MUST.<\/p>\n

You see, Google is constantly changing its criteria for ranking websites and determining their placement on search results pages. Complicated algorithms comb over all the various facets of a website, from keywords to images.<\/p>\n

And, yes, video content.<\/p>\n

Video has become such an invaluable part of any digital marketing strategy, but it does need to be optimized in order to be effective. You want to include a carefully tuned mix of keywords, text, video language, distribution, and promotions. Have a strong video presence on multiple channels, including YouTube, and you\u2019ll definitely notice a difference in your website traffic.<\/p>\n

2. Provide Relevant, Impactful Content\u00a0<\/strong><\/h2>\n

Search engines take into account a whole host of factors to determine the relevance of your content and website. It\u2019s not just relevancy in terms of topic that\u2019s important, but also how closely your website and its content matches the search someone is conducting. For example, search results for a \u201cred white blue bikini\u201d in the month of December would yield a totally different result set than the same query in July (US independence Day is 4th of July). If a search engine is able to figure out what the user is looking for, it will be able to offer up a better set of results for that search. That\u2019s why\u00a0it\u2019s so important to produce quality, relevant content<\/a>.<\/p>\n

Content that isn\u2019t directly relevant to the user\u2019s search engine query will probably never show up in the results at all, which is why optimizing the relevancy of each and every page on your website is so important.<\/p>\n

3. Focus on Brand Awareness\u00a0<\/strong><\/h2>\n

Increasing your website\u2019s popularity heavily relies on boosting brand awareness. In order for your website to be popular with your target audience \u2013 or just popular in general \u2013 that means your content asset (page on the website, video, or image) needs to be well-liked.<\/p>\n

This usually comes about in the form of other websites providing a \u2018backlink\u2019 to your site or landing page. Creating brand awareness and growing your website\u2019s popularity is the best way to optimize an asset for higher placement within search engine results. This could be done through strong and effective marketing, keyword placement,\u00a0strategic domain choice<\/a>, and other SEO fundamentals.<\/p>\n

4. Make Sure Your Website is Easily Accessible\u00a0<\/strong><\/h2>\n

The harder it is for search engines and your audience to access and navigate a website, the lower it will rank in search engine results, and lower in terms of user popularity. Nobody wants to take the effort to wade through tons of pages, deal with slow load times, or have distracting popups.<\/p>\n

Speed and security are two of the biggest factors that determine search engine placement. Sure, it\u2019s important to make sure the visitor\u2019s experience is a top priority, but having a safe Web destination that loads quickly and efficiently gets rewarded with much higher rankings.<\/p>\n

Improving the load times of you website\u2019s pages AND ensuring the experience of accessing and navigating your site meets user expectations will boost conversions and search results placement.<\/p>\n

5. It\u2019s All about the Keywords\u00a0<\/strong><\/h2>\n

It\u2019s an obvious point, but it\u2019s important enough to be emphasized \u2013 you need to incorporate your industry keywords all throughout your site. In order to increase your site\u2019s optimization, you need to include those keywords as much as possible. However, the placement of those keywords has a HUGE role to play in your rankings.<\/p>\n

You want to include them in:<\/p>\n

\u2022 Titles (The HTML element that tells search engines what your webpage is about. They show up in the title of a search engine result page and in the top bar of a user\u2019s internet browser.)
\u2022 Descriptions
\u2022 Headings
\u2022 Content
\u2022 Images and their alt text
\u2022 URLs\/domains<\/p>\n

Incorporate keywords naturally, rather than just stuffing them in, or you will be flagged by search engines AND have poor content on your site.<\/p>\n

To get the most out of this optimization, start with the webpages that generate the most traffic. Then, optimize as you go when you create more pages in the future, such as blog posts or product descriptions.<\/p>\n

Final Thoughts<\/strong><\/h2>\n

Optimizing your site is crucial for higher search engine rankings, but also for improving your visitors\u2019 experience and your own Web presence. By doing this, your site will be seen as more relevant and popular for a prospective customer\u2019s search query.<\/p>\n

SEO is all about creating a strong, effective Web presence and building a brand awareness that will be rewarded with higher search results page placement.<\/p>\n

Effective optimization involves finding and creating a balance between the technical side (for search engines) and the creative (for humans) side of things. By finding this critical balance, your website will be looked upon more favourably by search engines AND your customers.<\/p>\n

What are your top tips for website optimization? Let us know!<\/strong><\/p>\n

Article<\/a> first appeared on the Salesforce Pardot blog.<\/span><\/p>\n

Lava is a cloud solutions provider and an <\/i>authorised Salesforce Partner <\/i><\/a>in Malaysia. We have more than a decade of experience in cloud solutions which includes marketing automation, CRM implementation, change management, and consultation. We pride ourselves in not just being a CRM partner but in also understanding the needs of our customers and taking their business to the next level.<\/i><\/strong><\/p>\n

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