{"id":2461,"date":"2018-11-29T10:00:39","date_gmt":"2018-11-29T10:00:39","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/3-most-common-crm-issues-companies-face\/"},"modified":"2018-11-29T10:00:39","modified_gmt":"2018-11-29T10:00:39","slug":"3-most-common-crm-issues-companies-face","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/3-most-common-crm-issues-companies-face\/","title":{"rendered":"3 Most Common CRM Issues Companies Face"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><em><strong>By Jasraj Sandhu, Senior Business Analyst, and\u00a0<\/strong><strong>Prethiba Esvary, Marketing and Communications Executive, Lava Protocols<\/strong><\/em><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">By now, you will be able to find numerous analyst reports on the Internet which documents customer relationship management (CRM) project failures. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Different reports are quoting different figures (percentage of failure). But that\u2019s not important. What\u2019s important is<\/span> <span style=\"color: #ff6600;\"><b>WHAT is causing these failures<\/b><\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"color: #ff6600;\"><b>HOW can we avoid this<\/b><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on our decade long experience in working with clients across various sectors, these are some of the common CRM issues we discovered:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">You might ask: Why do companies face issues even if they have adopted <\/span><\/i><a href=\"https:\/\/www.forbes.com\/sites\/quickerbettertech\/2012\/12\/31\/what-salesforce-com-wont-tell-you\/#7a1d52d42483\"><i><span style=\"font-weight: 400;\">high-end mature CRM systems <\/span><\/i><\/a><i><span style=\"font-weight: 400;\">such as Salesforce, Oracle, or SAP? <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Based on our experience, in most cases it is due to the way the system was set up, implemented, and managed.<\/span><\/p>\n<p><b><i>How do you avoid all of the above? First, you\u2019ve got to understand <\/i><\/b><a href=\"https:\/\/lavaprotocols.com\/2017\/06\/16\/crm-system-new-ferrari-infographic\/\"><b><i>what is a CRM<\/i><\/b><\/a><b><i> system and <\/i><\/b><a href=\"https:\/\/lavaprotocols.com\/2016\/08\/03\/5-ways-crm-can-get-results-desire\/\"><b><i>how it works<\/i><\/b><\/a><b><i>. Then, consider<a href=\"https:\/\/lavaprotocols.com\/2018\/11\/29\/things-to-consider-before-getting-a-crm-system\/\" rel=\"noopener\" target=\"_blank\"> these things<\/a> before you actually get one. Or, you can always speak to one of our consultants. Email us at <a href=\"mailto:asklava@lavaprotocols.com\" rel=\"noopener\" target=\"_blank\">asklava@lavaprotocols.com<\/a> or call +603 7885 9720.<\/i><\/b><\/p>\n<p><span class=\"et_bloom_bottom_trigger\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many reasons for a CRM project failure. Based on our experience working with clients from various sectors, we discovered some common CRM issues.<\/p>\n","protected":false},"author":1,"featured_media":2462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18,59],"class_list":["post-2461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-blog","tag-cloud-horizon"],"jetpack_featured_media_url":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-content\/uploads\/2024\/10\/NovNewsletter1-2.jpg","_links":{"self":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/comments?post=2461"}],"version-history":[{"count":0,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media\/2462"}],"wp:attachment":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media?parent=2461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/categories?post=2461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/tags?post=2461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}