{"id":2453,"date":"2018-12-10T14:32:52","date_gmt":"2018-12-10T14:32:52","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/rapidly-convert-your-prospects-with-this-3-2-1-strategy\/"},"modified":"2018-12-10T14:32:52","modified_gmt":"2018-12-10T14:32:52","slug":"rapidly-convert-your-prospects-with-this-3-2-1-strategy","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/rapidly-convert-your-prospects-with-this-3-2-1-strategy\/","title":{"rendered":"Rapidly Convert Your Prospects With This 3-2-1 Strategy"},"content":{"rendered":"
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By\u00a0David Digiammarino,\u00a0Senior Client Advocate, Salesforce Pardot<\/strong><\/em><\/p>\n

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As a marketer, how do you rapidly identify your sales-ready prospects<\/a>?<\/p>\n

Picture this: you just wrapped up your booth at your industry\u2019s annual conference. Everything is sunshine and rainbows. There were zero last-minute snafus. Your swag was a huge draw and you had a steady stream of interested attendees. Now you have a shiny, massive (and opted-in) list of new prospects.<\/p>\n

Now, you\u2019ll use\u00a0stage-based marketing<\/a>\u00a0to move your new prospects through a traditional lead journey. In other words, you\u2019ll send a series of qualifying emails to warm up your prospects. The content of these emails moves in tandem with the prospect, from Stage 1 (Cold) to Stage 2 (Warm) to Stage 3 (Hot.) Once the prospects receive the hot content, a subset will identify themselves as marketing-qualified and you\u2019ll send them over to sales. Then your sales colleagues will close those deals and everyone will bestow glory upon you and the marketing team. Right?<\/p>\n

Well, not exactly.<\/p>\n

Only\u00a013%<\/a>\u00a0of new leads convert to an opportunity \u2014 and those leads take an average of\u00a084 days to convert<\/a>. You can\u2019t afford to wait. Yet, you\u2019ve sent your shiny list of prospects down an inefficient marketing funnel.<\/p>\n

Watch this video<\/a> on how you can score and grade prospects.\u00a0<\/strong><\/span><\/p>\n

Stage-based marketing works wonders when you know the stage of the prospects:<\/p>\n