{"id":2393,"date":"2019-10-31T11:18:43","date_gmt":"2019-10-31T11:18:43","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/is-your-business-relationship-with-your-customers-as-strong-as-it-should-be\/"},"modified":"2019-10-31T11:18:43","modified_gmt":"2019-10-31T11:18:43","slug":"is-your-business-relationship-with-your-customers-as-strong-as-it-should-be","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/is-your-business-relationship-with-your-customers-as-strong-as-it-should-be\/","title":{"rendered":"Is Your Business Relationship With Your Customers As Strong As It Should Be?"},"content":{"rendered":"
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By Samiur Rahman, Blogger, Lava Protocols<\/strong><\/em><\/p>\n

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A \u201cGive & Take\u201d Relationship<\/b><\/span><\/h2>\n

Whether you are a business manager or a consumer, you know that it is often easier to stick to your current brand rather than shifting to a new one. But sometimes, YOUR preferred brand gets outdated, stale, expensive, or just not to your taste anymore. Perhaps, you stumble upon a better company with choicer deals to make you delighted. After some thought, you cut ties with what is not meeting your expectations, and opt for something better suited to you.<\/span><\/p>\n

For businesses, however, this is alarming consumer behavior. Attracting new customers can often incur a cost in comparison to retaining the old ones. Why is that so? According to Forbes, Market research, advertisements, and manufacturing can all be expensive when attracting new customers (Forbes, 2018<\/a>). However, an old customer likely stays due to their brand loyalty. This is because:\u00a0<\/span><\/p>\n