{"id":2391,"date":"2019-12-02T12:45:33","date_gmt":"2019-12-02T12:45:33","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/driving-student-enrollment-via-crm\/"},"modified":"2019-12-02T12:45:33","modified_gmt":"2019-12-02T12:45:33","slug":"driving-student-enrollment-via-crm","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/driving-student-enrollment-via-crm\/","title":{"rendered":"Driving Student Enrollment via CRM"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><em><strong>By the Lava Protocols team<\/strong><\/em><\/p>\n<p><!--more--><\/p>\n<div id=\"attachment_12406\" style=\"width: 301px\" class=\"wp-caption alignright\">\n <img decoding=\"async\" aria-describedby=\"caption-attachment-12406\" data-attachment-id=\"12406\" data-permalink=\"https:\/\/www.lavaprotocols.com\/2019\/12\/02\/driving-student-enrollment-via-crm\/img_4810\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2019\/12\/IMG_4810-scaled-e1575258193281.jpg?fit=1696%2C1747&#038;ssl=1\" data-orig-size=\"1696,1747\" data-comments-opened=\"0\" data-image-meta=\"{\"aperture\":\"1.8\",\"credit\":\"\",\"camera\":\"iPhone 11\",\"caption\":\"\",\"created_timestamp\":\"1574157251\",\"copyright\":\"\",\"focal_length\":\"4.25\",\"iso\":\"320\",\"shutter_speed\":\"0.016666666666667\",\"title\":\"\",\"orientation\":\"1\"}\" data-image-title=\"IMG_4810\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2019\/12\/IMG_4810-scaled-e1575258193281.jpg?fit=291%2C300&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2019\/12\/IMG_4810-scaled-e1575258193281.jpg?fit=994%2C1024&#038;ssl=1\" loading=\"lazy\" class=\"wp-image-12406 size-medium\" src=\"https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/IMG_4810-scaled-e1575258193281-291x300.jpg\" alt=\"\" width=\"291\" height=\"300\" srcset=\"https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/IMG_4810-scaled-e1575258193281-1.jpg 291w, https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/IMG_4810-scaled-e1575258193281-Aug-04-2022-07-53-33-15-AM.jpg 994w, https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/IMG_4810-scaled-e1575258193281-2.jpg 768w, https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/IMG_4810-scaled-e1575258193281-Aug-04-2022-07-53-32-59-AM.jpg 1491w, https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/IMG_4810-scaled-e1575258193281-4.jpg 610w, https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/IMG_4810-scaled-e1575258193281.jpg 1080w, https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/IMG_4810-scaled-e1575258193281-3.jpg 1696w\" sizes=\"auto, (max-width: 291px) 100vw, 291px\" data-recalc-dims=\"1\"><\/p>\n<p id=\"caption-attachment-12406\" class=\"wp-caption-text\"><em>Pictured: Lava Protocol\u2019s Sales Director talking about the company\u2019s strong relationship with Salesforce at the event<\/em><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">On the 19th of November, Lava Protocols in collaboration with Salesforce, hosted a session outlining to universities how CRM can bolster Student enrollment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The event, held in Sheraton Petaling Jaya, started off with a hearty breakfast welcoming session. The attendee count peaked at 37.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The session began with Lava and Salesforce\u2019s journey together, galvanizing Customer Success in the Fourth Industrial Revolution. This was followed by insights into the education sector, and a customer experience sharing session.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The event then moved on to address the digital transformation of student\u2019s enrollment process through Salesforce and Pardot. Lava\u2019s contributions as a Salesforce consultancy, with over a decade of experience in the education sector, positions it well as an influencer of technological solutions to drive customer experience and Salesforce customers.\u00a0\u00a0<\/span><\/p>\n<div id=\"attachment_12413\" style=\"width: 1810px\" class=\"wp-caption alignnone\">\n <img decoding=\"async\" aria-describedby=\"caption-attachment-12413\" data-attachment-id=\"12413\" data-permalink=\"https:\/\/www.lavaprotocols.com\/2019\/12\/02\/driving-student-enrollment-via-crm\/new-phototastic-collage\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2019\/12\/New-Phototastic-Collage.jpg?fit=1800%2C1800&#038;ssl=1\" data-orig-size=\"1800,1800\" data-comments-opened=\"0\" data-image-meta=\"{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}\" data-image-title=\"New Phototastic Collage\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2019\/12\/New-Phototastic-Collage.jpg?fit=300%2C300&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2019\/12\/New-Phototastic-Collage.jpg?fit=1024%2C1024&#038;ssl=1\" loading=\"lazy\" class=\"wp-image-12413 size-full\" src=\"https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/New-Phototastic-Collage.jpg\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/New-Phototastic-Collage.jpg 1800w, https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/New-Phototastic-Collage-1280x1280.jpg 1280w, https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/New-Phototastic-Collage-980x980.jpg 980w, https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/New-Phototastic-Collage-480x480.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1800px, 100vw\" data-recalc-dims=\"1\"><\/p>\n<p id=\"caption-attachment-12413\" class=\"wp-caption-text\"><em>Pictured: The attendees had the opportunity to have one-on-one discussions with industry experts and the solutions being deployed.<\/em><\/p>\n<\/div>\n<p>Malaysia\u2019s private education sector has worked its way from shaping the minds of locals to being one of the preferred destinations for higher education. With no shortage of potential student recruits, we\u2019ve come to realize that the problems are because of technological infrastructure (or the lack of a well-designed one).<\/p>\n<h1>COMMON PROBLEMS FACED BY EDUCATIONAL INSTITUTES<\/h1>\n<ul style=\"font-weight: 400;\">\n<li><strong>Missed Inquiries<\/strong><br \/> Multiple points of communications with multiple counselors makes keeping track of every potential lead difficult and even results in mix-ups.<\/li>\n<li><strong>Engagement Points of\u00a0<\/strong>Recruits are Invisible<br \/> This makes it hard to allocate or justify marketing funds since you can\u2019t say for sure which campaigns performed best.<\/li>\n<li><strong>Poor Student Life-cycle Management<\/strong><br \/> Nothing says you\u2019re appreciated more than personalized interactions but manually checking-in on every student, at every stage requires a lot of bandwidth which you may lack.<\/li>\n<\/ul>\n<div id=\"attachment_12411\" style=\"width: 310px\" class=\"wp-caption alignleft\">\n <img decoding=\"async\" aria-describedby=\"caption-attachment-12411\" data-attachment-id=\"12411\" data-permalink=\"https:\/\/www.lavaprotocols.com\/2019\/12\/02\/driving-student-enrollment-via-crm\/img_4822\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2019\/12\/IMG_4822-scaled.jpg?fit=2560%2C1920&#038;ssl=1\" data-orig-size=\"2560,1920\" data-comments-opened=\"0\" data-image-meta=\"{\"aperture\":\"2.2\",\"credit\":\"\",\"camera\":\"iPhone 11\",\"caption\":\"\",\"created_timestamp\":\"1574164478\",\"copyright\":\"\",\"focal_length\":\"2.71\",\"iso\":\"320\",\"shutter_speed\":\"0.03030303030303\",\"title\":\"\",\"orientation\":\"1\"}\" data-image-title=\"IMG_4822\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2019\/12\/IMG_4822-scaled.jpg?fit=300%2C225&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2019\/12\/IMG_4822-scaled.jpg?fit=1024%2C768&#038;ssl=1\" loading=\"lazy\" class=\"wp-image-12411 size-medium\" src=\"https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/IMG_4822-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" data-recalc-dims=\"1\"><\/p>\n<p id=\"caption-attachment-12411\" class=\"wp-caption-text\"><em>Pictured: Lava Protocols team members catching a selfie at the event<\/em><\/p>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Whilst we continue to enhance value to our customers and our team\u2019s technology capability, it was a great opportunity to organize an event that brought together several key scholastic stakeholders together. We look forward to further engaging with them closely in the near future.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong><i>Lava is a cloud service provider and an<\/i><a href=\"https:\/\/lavaprotocols.com\/crm\/\"> <i>authorised Salesforce Partner<\/i><\/a> <i>in Malaysia. We have more than a decade of experience in cloud solutions which includes marketing automation, CRM implementation, change management, and consultation. We pride ourselves in not just being a CRM partner but in also understanding the needs of our customers and taking their business to the next level. Email us at asklava@lavaprotocols.com or call us at 03-7885 9720 if you\u2019d like to know more about cloud technology.\u00a0<\/i><\/strong><\/p>\n<p><span class=\"et_bloom_bottom_trigger\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lava Protocols and Salesforce organized an event illuminating the use of CRM by educational institutions with first hand recount of expert&#8217;s experience and benefits which they reaped through their CRM transformation journey.<\/p>\n","protected":false},"author":1,"featured_media":2392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18,59],"class_list":["post-2391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-blog","tag-cloud-horizon"],"jetpack_featured_media_url":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-content\/uploads\/2024\/10\/IMG_4799-scaled-e1575260728839.jpg","_links":{"self":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/comments?post=2391"}],"version-history":[{"count":0,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media\/2392"}],"wp:attachment":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media?parent=2391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/categories?post=2391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/tags?post=2391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}