{"id":2346,"date":"2020-09-21T14:24:06","date_gmt":"2020-09-21T14:24:06","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/receive-customer-feedback-online\/"},"modified":"2020-09-21T14:24:06","modified_gmt":"2020-09-21T14:24:06","slug":"receive-customer-feedback-online","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/receive-customer-feedback-online\/","title":{"rendered":"Receive Customer Feedback Online"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><strong><i>By <strong>Swatil Binte Mahmud<\/strong>, Blogger, Lava Protocols<\/i><\/strong><\/p>\n<p><!--more--><\/p>\n<p>As an authorized reseller and partner of Salesforce in Malaysia, Lava Protocols seamlessly connects sales, marketing, and customer service together and offers their clients an integrated platform. One of the biggest airline companies in Malaysia needed a web and mobile-friendly platform to effectively track complaints, inquiries, compliments, or feedback that are submitted by consumers. Lava Protocols believe what you learn from your customer support interactions feeds into your marketing as well as sales, which in turn impacts your service.<\/p>\n<p><span style=\"font-weight: 400;\">Therefore, Lava Protocols implemented an online self-service platform for the airline company that easily manages consumer complaints, keeps the company and their stakeholders informed on any new complaints received, and works to solve them.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><strong>The Self-Service Platform Features <\/strong><\/h3>\n<p><em><strong>Web Form<\/strong><\/em><\/p>\n<p>The web-to-case feature allows consumers to submit their feedback or complaints via web forms. The route for these cases will be determined based on the assignment rules set by the airline company.<\/p>\n<p><strong><em>Email<\/em><\/strong><\/p>\n<p>The email-to-case feature on the other hand automatically pushes emails created within the system to the dedicated inbox where the title of the email would become the case title otherwise known as the \u201csubject field\u201d and the content of the email goes into the \u201cdescription field\u201d.<\/p>\n<p><strong><em>Website<\/em><\/strong><\/p>\n<p>The primary purpose of the website is to function as the airline company\u2019s information portal and a platform to engage with consumers and stakeholders. Lava Protocols designed and developed a comprehensive website using WordPress which through easy navigation, allows users to find information easily.<\/p>\n<p><strong><em>Emergency<\/em><\/strong><\/p>\n<p>The airline company can use the platform to manage any emergency related issues \u2013 where the system is configured with workflow automation to immediately respond based on severity levels.<\/p>\n<p><strong><i>Customer Support<\/i><\/strong><\/p>\n<p>This portal has enhanced the process of the current customer support team with a robust customer care helpdesk process, along with a Field Service custom mobile application.<\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" data-attachment-id=\"13142\" data-permalink=\"https:\/\/www.lavaprotocols.com\/2020\/09\/21\/receive-customer-feedback-online\/silhouette-of-airline-passenger-in-an-airport-lounge-waiting-for-flight-aircraft\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2020\/09\/silhouette-of-airline-passenger-in-an-airport-loun-9AXWRB3-scaled.jpg?fit=2560%2C1707&#038;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{\"aperture\":\"2.8\",\"credit\":\"\",\"camera\":\"Canon EOS-1D X\",\"caption\":\"Silhouette of passenger in an airport lounge waiting for flight aircraft\",\"created_timestamp\":\"1433964657\",\"copyright\":\"\",\"focal_length\":\"135\",\"iso\":\"100\",\"shutter_speed\":\"0.00015625\",\"title\":\"Silhouette of airline passenger in an airport lounge waiting for flight aircraft\",\"orientation\":\"0\"}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2020\/09\/silhouette-of-airline-passenger-in-an-airport-loun-9AXWRB3-scaled.jpg?fit=300%2C200&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2020\/09\/silhouette-of-airline-passenger-in-an-airport-loun-9AXWRB3-scaled.jpg?fit=1024%2C683&#038;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-13142 size-large\" src=\"https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/silhouette-of-airline-passenger-in-an-airport-loun-9AXWRB3-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/silhouette-of-airline-passenger-in-an-airport-loun-9AXWRB3-980x653.jpg 980w, https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/silhouette-of-airline-passenger-in-an-airport-loun-9AXWRB3-480x320.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-recalc-dims=\"1\"><\/p>\n<p>\u00a0<\/p>\n<h3><strong>Happy Customers<\/strong><\/h3>\n<p>Using Service Cloud as a standard complaint management platform helped the airline company track all consumer complaints, stakeholder\u2019s responses, and consumer interactions in an integrated online platform. It has also allowed them to handle complaints faster by integrating case information with Salesforce Knowledge. Customers facing issues with the services only had limited means to raise their grievances via the internal mechanism of the aviation provider. Dissatisfied consumers who felt they were unjustly treated and had no further means to appeal to resolutions provided by the aviation provider now have a platform to report.<\/p>\n<p>Lava Protocols\u2019 competitive advantage stems from the highly differentiated portfolio of services and products it offers and manages for its customer base, alongside the crucial ability to provide world-class solutions. This airline flies 40,000 guests daily to more than 50 destinations worldwide making customer satisfaction and experience a key priority for the airline. The customized online self-service portal by Lava Protocols has improved customer service and has impacted positively on the airline company\u2019s passengers.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<hr>\n<p>\u00a0<\/p>\n<p><strong><i>Lava Protocols is an\u00a0<\/i><\/strong><strong><i>authorized<\/i><\/strong><strong><i>\u00a0Custella Partner\u00a0<\/i><\/strong><strong><i>in Malaysia, Indonesia, and the ASEAN region.\u00a0<\/i><\/strong><strong><i>Need a field service management software? Drop us an email to schedule your\u00a0<\/i><\/strong><strong><i>demo:\u00a0<\/i><\/strong><strong><i><a class=\"Xx\" dir=\"ltr\" href=\"mailto:hello@lavaprotocols.com\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" data-display=\"hello@lavaprotocols.com\" data-sanitized=\"mailto:hello@lavaprotocols.com\" tabindex=\"-1\">hello@lavaprotocols.com<\/a><\/i><\/strong><strong><i>.<\/i><\/strong><\/p>\n<p><span class=\"et_bloom_bottom_trigger\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lava Protocols\u2019 competitive advantage stems from the highly differentiated portfolio of services and products.<\/p>\n","protected":false},"author":1,"featured_media":2347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[99,18,59],"class_list":["post-2346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-automation","tag-blog","tag-cloud-horizon"],"jetpack_featured_media_url":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-content\/uploads\/2024\/10\/businessman-in-airplane-PECX788-scaled.jpg","_links":{"self":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/comments?post=2346"}],"version-history":[{"count":0,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media\/2347"}],"wp:attachment":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media?parent=2346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/categories?post=2346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/tags?post=2346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}