{"id":2313,"date":"2021-05-03T16:33:40","date_gmt":"2021-05-03T16:33:40","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/to-be-offline-or-online\/"},"modified":"2021-05-03T16:33:40","modified_gmt":"2021-05-03T16:33:40","slug":"to-be-offline-or-online","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/to-be-offline-or-online\/","title":{"rendered":"To Be Offline or Online?"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><strong><i>By Swatil Binte Mahmud, Blogger, Lava Protocols<\/i><\/strong><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">It is 2021, and is your company still handling data manually? Do you have your client\u2019s information handwritten in diaries? Are your customer complaints and queries written on sticky notes? Many companies, big or small, do not invest in technology because of a lack of information on the cost and process of it. What many businesses fail to grasp is how much your life can get easier with the right tools, expertise, and technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For <\/span><span style=\"font-weight: 400;\">example, one of Malaysia\u2019s automotive logistics pioneers was managing customer data manually. The company specializes <\/span><span style=\"font-weight: 400;\">in freight forwarding of vehicles by land\/sea, provides quality transit storage, and handles facilities for the import and export of many automobiles in Malaysia. However, what they needed was a system that could help them shift their customer-related data online from the existing offline practice. That is where Lava Protocols came in. Founded in 2007, Lava has a proven track record of implementing, extending, and connecting cloud applications and platforms such as Salesforce and Google for a broad range of industries in Malaysia ranging from telecommunications, healthcare, oil and gas, aeronautical, education to the government sector and more.<\/span><\/p>\n<h3><strong>Challenges faced by the company:<\/strong><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00a0 <\/span> <span style=\"font-weight: 400;\">Customer inquiries were managed manually by the team.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Time-consuming for the sales team to go through inquiries.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Possibility of data loss due to manual handling of data.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">No visibility of pre-sales activities and whether they are being followed up on time.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">No system in place to track the sales performance by the management.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are the ways Lava helped this client achieve a competitive edge using cloud computing technology and applications:<\/span><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" data-attachment-id=\"13501\" data-permalink=\"https:\/\/www.lavaprotocols.com\/2021\/05\/03\/to-be-offline-or-online\/team-working-on-computer-with-headset-while-a-colleague-smiling-at-camera-in-the-office\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2021\/04\/april-2.2-1.jpg?fit=674%2C449&#038;ssl=1\" data-orig-size=\"674,449\" data-comments-opened=\"0\" data-image-meta=\"{\"aperture\":\"5.6\",\"credit\":\"Wavebreak Media LTD\",\"camera\":\"Canon EOS 5D Mark III\",\"caption\":\"Team working on computer with headset while a colleague smiling at camera in the office\",\"created_timestamp\":\"1458489518\",\"copyright\":\"\",\"focal_length\":\"85\",\"iso\":\"640\",\"shutter_speed\":\"0.008\",\"title\":\"Team working on computer with headset while a colleague smiling at camera in the office\",\"orientation\":\"0\"}\" data-image-title=\"Cloud Technologies\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2021\/04\/april-2.2-1.jpg?fit=300%2C200&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2021\/04\/april-2.2-1.jpg?fit=674%2C449&#038;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-13501 size-full\" src=\"https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/april-2_2-1.jpg\" alt=\"\" width=\"674\" height=\"449\" srcset=\"https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/april-2_2-1.jpg 674w, https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/april-2_2-1-480x320.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 674px, 100vw\" data-recalc-dims=\"1\"><\/p>\n<p>\u00a0<\/p>\n<h3><strong>Lead capturing for Enquiries from Customers<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Lava enabled channels such as web and email to automatically capture inquiries coming in. This allowed data to be followed up by the client\u2019s sales team <\/span><span style=\"font-weight: 400;\">to filter inquiries that are likely to request quotations. Upon the request for a quotation, the leads are converted to account\/contacts. Thus, converting the customer inquiry system into an online platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, Salesforce provided the client with insight into the channels from which new inquiries were coming in, reminders on any unattended leads, how many leads were closed, and how their sales team performed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, to keep track of pre-sales activities, now admins can run a report on lead status or lead source to check whether the leads are being followed up with and which channel brings in the most leads for the team.<\/span><\/p>\n<h3><strong>Account and Contact Management<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Lava helped this client create an account and contact management system. When a lead has been converted to an account and contact, an address is also created and copied over automatically. <\/span><span style=\"font-weight: 400;\">Once the client reaches the stage of creating quotations, Salesforce customizes an Account and Contact Management template within Salesforce, which pushes the Customer Details into their main system. This was done to avoid users having to create two separate entries of customer details into Salesforce &#038; the client\u2019s system. This ensures that the account, contact, and address information are pushed to their operation feedback system, where the sales team will issue a quotation to the customer. Therefore, all customer inquiries are stored, processed, and followed up seamlessly.<\/span><\/p>\n<h3><strong>Integration to the operation feedback system<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Business accounts with contact and address information of clients and customers of the automotive company <\/span><span style=\"font-weight: 400;\">are immediately pushed to the operation feedback system and the record is created\/updated on the operation feedback system. Also, individual accounts with address information are immediately pushed to that system and the record is created\/updated for each of them. Any changes done on Salesforce for the account record will also be synced with the system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, this client of Lava can easily keep track of the customer inquiry information and follow up with them immediately through emails. Employees of this logistics company <\/span><span style=\"font-weight: 400;\">can now create standard reports which can be generated instantly based on real-time data. Overall, Lava has helped them increase efficiency and enhanced the operational data management capabilities of all users of the system.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" data-attachment-id=\"13502\" data-permalink=\"https:\/\/www.lavaprotocols.com\/2021\/05\/03\/to-be-offline-or-online\/business-person-working-on-computer\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2021\/04\/april-2.3-1.jpg?fit=673%2C449&#038;ssl=1\" data-orig-size=\"673,449\" data-comments-opened=\"0\" data-image-meta=\"{\"aperture\":\"1.6\",\"credit\":\"\",\"camera\":\"Canon EOS 5D Mark III\",\"caption\":\"Business person working on computer at his office desk\",\"created_timestamp\":\"1459594835\",\"copyright\":\"\",\"focal_length\":\"35\",\"iso\":\"200\",\"shutter_speed\":\"0.003125\",\"title\":\"Business person working on computer\",\"orientation\":\"1\"}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2021\/04\/april-2.3-1.jpg?fit=300%2C200&#038;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.lavaprotocols.com\/wp-content\/uploads\/2021\/04\/april-2.3-1.jpg?fit=673%2C449&#038;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-13502 size-full\" src=\"https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/april-2_3-1.jpg\" alt=\"\" width=\"673\" height=\"449\" srcset=\"https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/april-2_3-1.jpg 673w, https:\/\/4843500.fs1.hubspotusercontent-na1.net\/hubfs\/4843500\/Imported_Blog_Media\/april-2_3-1-480x320.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 673px, 100vw\" data-recalc-dims=\"1\"><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Lava has assisted some of the biggest names across the Asia Pacific region build solutions powered by cloud applications and platforms. One of the successful examples of an online solution is the work Lava conducted for this company which is a leader in their industry. Lava\u2019s client portfolio consists of successful companies like Malaysian Airlines, CIMB Bank, Sunway University, Heineken, etc. If you are convinced that online solutions are the future for your company\u2019s growth, you can contact Lava Protocols today!<\/span><\/p>\n<hr>\n<p><strong><i>Lava Protocols is an\u00a0<\/i><\/strong><strong><i>authorized<\/i><\/strong><strong><i> Salesforce Partner<\/i><\/strong><strong><i>.\u00a0<\/i><\/strong><strong><i>Want to manage your CRM better? Drop us an email to schedule your <\/i><\/strong><strong><i>demo:\u00a0<\/i><\/strong><strong><i><a class=\"Xx\" dir=\"ltr\" href=\"mailto:hello@lavaprotocols.com\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" data-display=\"hello@lavaprotocols.com\" data-sanitized=\"mailto:hello@lavaprotocols.com\" tabindex=\"-1\">hello@lavaprotocols.com<\/a><\/i><\/strong><strong><i>.<\/i><\/strong><\/p>\n<p><span class=\"et_bloom_bottom_trigger\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your life can get easier with the right tools, expertise, and technology.<\/p>\n","protected":false},"author":1,"featured_media":2314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[99,18,59],"class_list":["post-2313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-automation","tag-blog","tag-cloud-horizon"],"jetpack_featured_media_url":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-content\/uploads\/2024\/10\/april-2_1-1-1.jpg","_links":{"self":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/comments?post=2313"}],"version-history":[{"count":0,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/posts\/2313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media\/2314"}],"wp:attachment":[{"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/media?parent=2313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/categories?post=2313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/wp-json\/wp\/v2\/tags?post=2313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}