{"id":2299,"date":"2021-07-26T13:07:24","date_gmt":"2021-07-26T13:07:24","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/do-you-know-how-to-sell-stuff\/"},"modified":"2021-07-26T13:07:24","modified_gmt":"2021-07-26T13:07:24","slug":"do-you-know-how-to-sell-stuff","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/do-you-know-how-to-sell-stuff\/","title":{"rendered":"Do You Know How To Sell Stuff?"},"content":{"rendered":"
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By Swatil Binte Mahmud, Blogger, Lava Protocols<\/i><\/strong><\/p>\n

Remember that scene in <\/span>The Wolf of Wall Street<\/span><\/i> movie,<\/span> where Leonardo DiCaprio, portraying Jordan Belfort hands a pen to a salesman and tells him to sell the pen? After a handful of failed attempts by some salesmen, one man sitting in the diner takes the pen and tells DiCaprio to write down his name. However, DiCaprio replies that he does not have a pen and the man replies, \u201c<\/span>Supply and demand<\/span><\/i>.\u201d\u00a0<\/span><\/p>\n

The reason why I just mentioned one of the iconic scenes from the movie is because I want you to know how to convince someone to buy what you are selling. In the next scene, DiCaprio says, <\/span>\u2018Before I am even going to sell a pen to anybody, I need to know about the person, I want to know what their needs are, what kind of pens do they use, do they use a pen? How often do they use a pen? Do they like to use a pen formally, to sign things, or use it in their everyday life?\u2019 <\/span><\/i>Asking all these questions will lead to answers and conversation while letting the salesperson know exactly what a prospective customer is looking for. And this is how you will be successful and have a bunch of happy customers!<\/span><\/p>\n

For years, through tried and tested methods it has been found that the best salespeople have great communication skills. In this age of technology, if we take support from Artificial Intelligence (AI) which is clearly not human, can we still be successful in selling pens? I will tell you some of the ways by which you can, but you must keep reading!\u00a0<\/span><\/p>\n

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Relationship Intelligence<\/strong><\/p>\n

Sales are about understanding your customer, so you can connect with them and provide them with relevant products and information. Customer data is the most important sales resource which includes everything from their experience with your business to their relationship networks. This is not a new concept and these days it goes by a new name: \u201crelationship intelligence.\u201d A new name is fair though, considering how far our ability to capture, analyze and use the data in question has come.\u00a0<\/span><\/p>\n

Accelerate Sales with Relationship Intelligence Tools<\/strong><\/p>\n

Salespeople\u00a0spend less than 36% of their time selling. This is because, to be effective in selling, they need to research customer\u2019s prospects and accounts. They need to know if the prospect influences decisions, whether they share contacts with the prospect, and what problem their product or service solves for the prospect. They also need to understand the prospect\u2019s industry and company. This research takes a tremendous amount of time as Salespeople dig through customer relationship management systems (CRMs), Google, LinkedIn, news articles, internal documents, external documents, productivity apps, and other data sources.<\/span><\/p>\n

Successful sales organizations know relationship intelligence is the secret to reaching key decision-makers. Hence, they keep all the data in their CRM and the whole organization can access it from anywhere and anytime. Many businesses are adding artificial intelligence (A.I) to the mix. AI searches their CRM for relevant prospect insights and pulls in new external data and insights. New AI tools can scour search engines, social profiles, news articles, and more. It automatically identifies connections with, and insights about, prospects.\u00a0<\/span><\/p>\n

Therefore, <\/span>salespeople can now create a more compelling pitch that can lead to larger sales in less time.<\/span><\/p>\n

Amplify the Impact of AI-powered Relationship Intelligence Tools with CRM<\/strong><\/p>\n

AI-powered relationship intelligence tools provide incredible value.<\/span><\/p>\n