{"id":2281,"date":"2021-09-30T10:47:48","date_gmt":"2021-09-30T10:47:48","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/dont-worry-smes\/"},"modified":"2021-09-30T10:47:48","modified_gmt":"2021-09-30T10:47:48","slug":"dont-worry-smes","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/dont-worry-smes\/","title":{"rendered":"Don\u2019t Worry SMEs!"},"content":{"rendered":"
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By Swatil Binte Mahmud, Blogger, Lava Protocols<\/i><\/strong><\/p>\n

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The way customers interact with small and medium-sized businesses (SMEs) has changed since the COVID-19 pandemic. Due to lockdowns, government-mandated restrictions, and the rise of remote working culture, more customers shifted their purchases from in-store to online. They are also expecting SMEs to adapt and provide better online services and experiences. The only way SMEs survived the highly <\/span>competitive environment was by implementing technology. Many SMEs digitized their customer <\/span>interactions, internal and external communications, and working systems. Digital transformation is vital <\/span>for business growth and to overcome risks to revenues due to ongoing COVID-19 restrictions.<\/span><\/p>\n

Hence, more SMEs are using customer relationship management (CRM) software, which helps them focus on serving their customers well even during a pandemic.\u00a0<\/span><\/p>\n

Why and how should you adopt technology such as a CRM software? Keep reading!<\/span><\/p>\n

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Future-Proof Your Business Models and Processes<\/strong><\/p>\n

Customers want to engage with brands digitally and smoothly. They desire personalized online <\/span>experiences and require consistent interactions across departments. SMEs will therefore have to adapt <\/span>accordingly and develop their digital capabilities. Therefore, digital transformation is the key to overcoming challenges, keeping customers happy, and making a profit.<\/span><\/p>\n

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One Unified View: The Core Enabler of Digital Transformation<\/strong><\/p>\n

More than 50% of SMEs worldwide use a customer relationship management (CRM) system, according t<\/span>o the Small and Medium Business Trends Report<\/a> by Salesforce. This is a 24% increase in usage of CRMs by <\/span>SMEs from 2019 to 2020. With a CRM system, SMEs can get benefits like delivering fast customer service <\/span>and having a combined view of the customer. Customer 360 by Salesforce enables every team in your <\/span>company to have a single and shared view of customers on an integrated CRM platform.<\/span><\/p>\n

\u00a0This single source of truth enables employees to work together to build lasting, trusted relationships and deliver the intelligent, personalized experiences their customers expect.<\/span><\/p>\n

Businessman analyzing data with a touch screen in office<\/p>\n

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Top Benefits of CRM for SMEs<\/strong><\/p>\n

CRM can seem intimidating at first for many SMEs who are in the beginning stages of digital <\/span>transformation. However, once you understand the benefits of having one, it will not seem daunting at all! SMEs around the globe believe these are the top benefits of adopting a CRM:<\/span><\/p>\n