{"id":2252,"date":"2022-02-21T09:57:30","date_gmt":"2022-02-21T09:57:30","guid":{"rendered":"https:\/\/devbloglavaprotocols.nityo.in\/how-to-retain-customers-in-2022\/"},"modified":"2022-02-21T09:57:30","modified_gmt":"2022-02-21T09:57:30","slug":"how-to-retain-customers-in-2022","status":"publish","type":"post","link":"https:\/\/www.lavaprotocols.com\/the-cloud-blog\/how-to-retain-customers-in-2022\/","title":{"rendered":"How to Retain Customers in 2022"},"content":{"rendered":"
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By Swatil Binte Mahmud, Lava Protocols<\/i><\/strong><\/p>\n

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The pandemic changed our lives forever. In a short period, we saw the world-changing and adapting to diverse challenges. Along with the challenges and changes, the pandemic gave us opportunities. Thousands of schools overnight shifted to online classrooms and continued education. Thousands of businesses changed their gears to online platforms; some thrived, and some met their untimely demise. So, here we are in the second month of 2022 and still learning to live with a pandemic. The best advice I can give you to deal with the current complexities of the world is <\/span>Don\u2019t Change, Transform!<\/span><\/a><\/p>\n

The biggest challenge that startups and small and medium-sized businesses faced was keeping up with their customers\u2019 expectations. Customers changed too. Their expectations have changed, and they are unwilling to settle down for anything but the best. Did you know in the global State of Marketing report by Salesforce, it was found that over 70% of businesses said the same thing? They mentioned that meeting customer expectations was their biggest challenge in 2021. Also, another huge challenge was delivering real-time customer service. Customers demand a more decadent experience while shopping and want instant answers to their questions. Also, they want personalised services anytime, anywhere.<\/span><\/p>\n

This shift means your business will need to think afresh about acquiring, winning, and retaining customers. We know it is easier said than done. That is why we are here. Here are some tools which can help your business to identify and retain customers in 2022 and beyond:<\/span><\/p>\n

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Pardot and Marketing Cloud:<\/strong><\/p>\n

Now, you can find customers with Pardot and Marketing Cloud. For most small and medium-sized businesses, the most significant challenges are customer management. Pardot, a tool by Salesforce, can help you create meaningful relationships with customers, attract high-quality leads, and achieve more conversions. Today, 2.8 million small and medium-sized businesses rely on Pardot to acquire customers. Companies have seen sales revenue increase by over 30%, and marketing effectiveness increases almost 40% on average.<\/span><\/p>\n

Here are some ways that Pardot and Marketing Cloud can help you find more customers:<\/span><\/p>\n